Arts and Humanities Commons^™

The Embodied Rhetoric Of Cognitive Labour, Shubhayan Chakrabarti

Electronic Thesis and Dissertation Repository

This dissertation traces the roots of neoliberal selfhood to the rationalist ontology of modernity in the 1600s. The historical tension between materialism and immaterialism is expressed in the historicisation of work into Fordism and post-Fordism where embodied factory toil is apparently replaced by immaterial work, recalling Descartes’ mind-body split. If post-Fordist work addresses the Marxist critique of alienation in its emphasis on entrepreneurial inner selves, it does not explain the post-Fordist preoccupation to efficiently “Taylorise” the body through obsessive productivity. I argue that the factory prevails in the entrepreneur’s adoption of factory efficiency as a learnt behaviour from the Fordist …

An App A Day Keeps The Doctor Away: A Visual Case Analysis Of The Self-Optimization Ideologies Downloaded Onto Apple Users As They Download Applications, Ismahan Yusuf

MA Research Paper

This visually thematic qualitative case analysis seeks to advance cyber-sociology by analyzing the hyper-under-attended relationship between interfaces and discourses. Here, the interface under investigation is the Apple App Store, examined for the ways in which the platform is discursively encoded with particular ideologies, ideals, desires and narratives downloaded onto users as they download applications. Such is explored via a two-part research question inquiring: Which type of applications enjoy the most promotion on the Apple App Store and what cyber-architectural tools are herein used to optically exalt them? To investigate this, an iOS 11-operating iPhone was used to frequent the store’s …

Blood, Organs And Other Tissues For Sale: Diamela Eltit's Impuesto A La Carne And The Afterwards Of The Neoliberal Development In Latin America., Wanda I. Ocasio- Rivera

Hispanic Studies Publications

Abstract

Blood, organs and other tissues for sale: Diamela Eltit's Impuesto a la carne and the afterwards of the neoliberal development in Latin America.

As Marx elaborated in Capital: Volume I at the moment human labour is sold, the subject participates in an ominous plot where she/he becomes a commodity. In a capitalist mode of production, the subject’s alienation from his/her humanity occurs because the individuals can only express labor through a privately-owned system of production in which he/she is an instrument, an object. This dehumanization process submits the subject under the exchange transactions of the market, where labor value …