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Full-Text Articles in Arts and Humanities
Toward A Postmodern Avant-Garde: Labour, Virtuosity, And Aesthetics In An American New Music Ensemble, John R. Pippen
Toward A Postmodern Avant-Garde: Labour, Virtuosity, And Aesthetics In An American New Music Ensemble, John R. Pippen
Electronic Thesis and Dissertation Repository
This dissertation examines the aesthetic beliefs and labour practices of the American new music ensemble eighth blackbird (lower-case intentional). Drawing on ethnographic research conducted with the ensemble for the past six years, I show how the ensemble responds to specific cultural pressures endemic to the classical music scene, its new music vanguard, and to the contemporary United States. eighth blackbird, I argue, has created an ensemble identity and performance style designed to satisfy numerous audience positions, from experts well-versed in the intricacies of musical techniques to lay-persons unacquainted with the values and practices of new or classical music. This attempt …
Face Value: Beyond The Surface Of Brand Philanthropy And The Cultural Production Of The M.A.C Aids Fund, Andrea Benoit
Face Value: Beyond The Surface Of Brand Philanthropy And The Cultural Production Of The M.A.C Aids Fund, Andrea Benoit
Electronic Thesis and Dissertation Repository
This dissertation provides a cultural and business history of M.A.C Cosmetics and its philanthropic arm, the M.A.C AIDS Fund. M.A.C Cosmetics originated in Toronto, Canada in 1981 and its growth coincided with the AIDS epidemic. Since 1994, the M.A.C AIDS Fund has raised more than $315 million for organizations that assist people affected by HIV/AIDS, through the sale of M.A.C’s VIVA GLAM lipstick. While some business scholars have discussed M.A.C’s distinctive use of cause marketing, very few works on the cosmetics industry, as well as cultural and media studies works on cause marketing, have dealt at length with M.A.C. Tracing …