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Full-Text Articles in Arts and Humanities
White Space: An Overlooked Element Of Design, Samantha Coates
White Space: An Overlooked Element Of Design, Samantha Coates
Mahurin Honors College Capstone Experience/Thesis Projects
There are many different elements used to enhance visual appeal in Advertising and Graphic design. While all elements of design are important, arranging all of these components effectively, affects the overall visual appeal to viewers. The use of space may be thought of as the single, most important element of design. How things are arranged contributes to how effective an advertisement is to its audience. While space is important, it is also vastly taken for granted, specifically in the form of “white space.” Whitespace is important to visual appeal in many ways. This includes readability, viewer perception of brand image, …
Visual Tension In Graphic Design, Raven Heinstein
Visual Tension In Graphic Design, Raven Heinstein
Mahurin Honors College Capstone Experience/Thesis Projects
My thesis explores the use of visual tension in various graphic design areas and works. It delves into the purposes of creating visual tension and in which instances it can be most effective, as well as most ineffective. It discusses the use and creation of visual tension with design hierarchy, rhythm and dynamics, symmetry and asymmetry, negative and positive space, color relationships, and typographical design. I will define visual tension, discuss its relevance and significance, and show informative examples. I'm using mainly secondary research in the form of textbooks and examples by other designers, but I have also included a …