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Full-Text Articles in Arts and Humanities
Intensity And Color Of Language In Attitude Change And Emotion, Tomie Day Bankhead, Amy Bench, Trisha Peterson, Risa Place, John S. Seiter
Intensity And Color Of Language In Attitude Change And Emotion, Tomie Day Bankhead, Amy Bench, Trisha Peterson, Risa Place, John S. Seiter
Languages, Philosophy, and Communication Studies Faculty Publications
This study examined whether messages using or not using emotionally intense language combined with certain colors, i.e., red, white, or blue, to effect attitude change. Emotionally intense messages were more positively associated with attitude change than were those with low emotional intensity, but no interaction effects or main effects for color were found.