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Full-Text Articles in Arts and Humanities
Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Sharon Beder
Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Sharon Beder
Faculty of Arts - Papers (Archive)
Environmentalists have traditionally drawn attention to environmental problems by highlighting corporate misdeeds and thereby damaged the good reputation of those companies. However, nowadays those very corporations are drawing on environmentalists to help repair their reputations. Nike and BP are two examples of companies that have adopted some environmental reforms as part of their reputation management strategies and received the praise of environmental groups for doing so. Yet both continue with the practices that earned them poor reputations in the first place. Clearly the role of environmentalists in working with such companies is misguided and ineffective in terms of long-term environmental …
Bp: Beyond Petroleum?, Sharon Beder
Bp: Beyond Petroleum?, Sharon Beder
Faculty of Arts - Papers (Archive)
[Extract] In 2000 the transnational oil giant BP Amoco rebranded itself as "bp: beyond petroleum." The rebranding was part of an effort to portray BP as an energy company, not just an oil company: one that incorporated solar energy in its portfolio and was willing to move away from oil. BP replaced its logo with a vibrant green-white-and-yellow sunburst named after Helios, the ancient Greek sun god. The logo was meant to connote "commitment to the environment and solar power" and promote the new bp "as the supermajor of choice for the environmentally-aware motorist." The lower-case letters were chosen "because …