Arts and Humanities Commons^™

Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol

USF Tampa Graduate Theses and Dissertations

Ideally, an employee will attempt to perform a task at his or her best ability in order to complete a work task appropriately. However, there are several factors that affect how an employee approaches a task. Two such factors are the understanding an employee has on how his or her supervisor may evaluate performance of the task and the supervisor's leadership style. This study focuses on the effect task evaluation knowledge (TEK) and different leadership styles have on an employee's attitude toward performing a task. By using a 2x2 (transformational/transactional leadership by limited/increased amount of information communicated) experiment, participants were …

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

USF Tampa Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious world. …

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli

USF Tampa Graduate Theses and Dissertations

This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which …

Internet Use And Economic Development: Evidence And Policy Implications, Joseph J. Macdougald

USF Tampa Graduate Theses and Dissertations

This dissertation explores how Internet use impacts four different measures of economic development using several econometric techniques on multi-country panel data. The economic development outcomes investigated are: per capita GDP, per capita export revenues, per capita market capitalization, and societal well-being as measured by the United Nations Human Development Index (HDI). Data from the World Bank, the International Telecommunication Union, and the United Nations –covering 202 countries over the period 1996 to 2007– are combined to allow for empirical investigation using dynamic panel data and finite mixture model estimation techniques on the total sample and subsamples stratified by country income …

Lived Experience: Near-Fatal Adolescent Suicide Attempt, Phyllis Ann Dougherty

USF Tampa Graduate Theses and Dissertations

Adolescent suicide has become a national health crisis. Suicide now ranks as a leading cause of adolescent death in the U.S. In response to this, the National Strategy for Suicide Prevention (2001b) recommended the promotion and support of research into suicide and prevention, particularly high-risk groups such as adolescents. However, due to concerns for safety and liability, there have been few studies of highly suicidal individuals, specifically adolescents. Leading suicidologists have agreed that studying the qualities of the near-fatal suicide attempt can most resemble the completed suicide.

This case study explored the phenomenon of the near-fatal suicide attempt through the …

Looking Good And Taking Care: Consumer Culture, Identity, And Poor, Minority, Urban Tweens, Elizabeth Edgecomb

USF Tampa Graduate Theses and Dissertations

Looking Good and Taking Care: Consumer Culture, Identity, and Poor, Minority, Urban Tweens is an ethnographic examination of how poor, minority, urban tweens (age 7-14) use consumer culture to create and perform their personal and social identities. Although portrayed in mass media as selfish and hedonistic, this work finds tweens creating profoundly social, giving, and caring identities and relationships through consumption. Their use of consumer culture is also a form of political resistance that subverts their place in the age, class, and race hierarchy. These tweens use “looking good” (attention to grooming, style, and behaving respectably), and not name brand …

Improving Ad-Hoc Team Performance Using Video Games, Jeff David Craighead

USF Tampa Graduate Theses and Dissertations

This dissertation examined the effects of distributed, multiplayer training video games on the performance of distributed teams of robot operators. Two hypotheses were tested, the first hypothesis stated that online, game-based team training will improve the performance of an ad-hoc team versus an ad-hoc team formed of individually trained teammates. The second hypothesis stated that the fractal dimension of a robot's path can be used as an indicator of its operator's skill. Forty-one volunteers participated in an experiment in which they played a distributed, online training game which showed them the basics of operating an Inuktun Extreme VGTV for a …

Using Social Stories And Behavior Skills Training Involving Family Members To Increase Social Skills For A Child With Autism, Jamie Leigh Powell

USF Tampa Graduate Theses and Dissertations

This study compared the effectiveness of a social story intervention with a social story plus behavior skills training intervention involving family members for a child with autism. A multiple baseline across siblings design was used to assess the impact of the intervention on social interaction of the child with autism, as well as the social interaction of the child's siblings. The siblings implemented both phases of the intervention. Social validity measures were taken from the siblings and parents, treatment integrity and generalization were assessed as well. The results indicated that the social interactions of the child with autism and the …

The Drama Of Collaborative Creativity: A Rhetorical Analysis Of Hollywood Film Making-Of Documentaries, Robert M. González Jr.

USF Tampa Graduate Theses and Dissertations

Current creativity research is dominated by attention to the individual, with increasingly less attention paid to creativity in its context, in groups, and in filmmaking as a collaboratively creative enterprise. This study answers the research call to explore filmmaking as an exemplar for collaborative creativity. Utilizing the stories told on DVD extras on special edition releases of feature films, this study analyzes how collaborative creativity is storied. In turn, these stories reveal specific communication forms, practices, and strategies that enrich theoretical conceptions of collaborative creativity. Following dramatistic concepts elaborated by Kenneth Burke, this rhetorical analysis finds three emergent patterns of …

“Smole Trifeles“: The Itinerant In British North America, David Michael Davisson

USF Tampa Graduate Theses and Dissertations

The earliest attempt to form a confederation among the British colonies in North America occurred with the creation New England confederation in 1643. For the next one hundred thirty-four years various attempts would be made to organize British America colonies into a confederacy. "Smole Trifeles": The Itinerant in British America moves beyond traditional histories which analyze how the social and political elite worked to bring the colonies together. This work focuses on the peddlers, the hawkers, petty chapmen, and the itinerant preachers who roamed the primitive roads and highways of early America. These wanderers knit together a nation and helped …

Major League Baseball Franchises And Their Minor League Players, Maintaining A Relationship On And Off The Field, Michelle Keating

USF Tampa Graduate Theses and Dissertations

In today's professional arena, organized sports have grown to become institutionalized and highly organized through corporations in a multi-billion dollar industry. Through the use of in depth interviews completed online, this study investigated the role franchise communication plays in the development of nineteen minor league players' relationships within the Major League Baseball (MLB) sports industry. Results found that players feel their organizations disproportionately help some players achieve success over others and withhold information. As players, they felt they have a limited voice regarding the direction of their careers. Despite a difficult working environment, the players' desire to achieve success and …

Fashion Advertising, Men’S Magazines, And Sex In Advertising: A Critical-Interpretive Study, Jennifer Ford

USF Tampa Graduate Theses and Dissertations

This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how sexualized imagery of women functions rhetorically as part of a branding message designed to sell products. The exemplar advertisements were chosen specifically for their sexual imagery from an earlier study by the researcher on sexual images of women in fashion advertisements found in men's magazines.

The messages interpreted within the visuals of this study reveal a …

Clear Speech Effects For Vowels Produced By Monolingual And Bilingual Talkers, Teresa Demasi

USF Tampa Graduate Theses and Dissertations

'Clear speech' is a speaking style that talkers often employ when they know they may have trouble being understood, as when speaking in noise or to a person with a hearing loss. When 'clear speech' produced by native talkers is presented in noise to native listeners, it has been shown to be about 10-15 percentage points more intelligible, on average, than normally produced speech. Recent research has shown that bilingual listeners may experience a smaller intelligibility benefit than monolingual listeners from 'clear speech' produced by monolingual talkers. The present study compares the ability of monolingual and bilingual talkers to produce …

Meaning Makers Make It: Ambivalence About Ambiguity In Academic Discourse, David Haldane Lee

USF Tampa Graduate Theses and Dissertations

This thesis is a broad survey of the uses of ambiguity in academic discourse. I note the uses of ambiguity in literary criticism, linking ambiguity with epistemic relativism. Then I pose the question, is the notion of "reframing" in psychotherapy analogous to the concept of "spin" in propaganda, advertising and public relations? In a consideration of theories that posit the social construction of reality, I examine articles by Judith Butler and Ian Hacking, noting the ambiguous reception of performativity and nominalism, respectively, within academia. In 1996 a physicist named Alan Sokal published an article which argued that reality is a …

The Acquisition Of Functional Sign Language By Non-Hearing Impaired Infants, Kerri Haley-Garrett

USF Tampa Graduate Theses and Dissertations

Research shows that young children, typically developing with no developmental delays, hearing impairments or visual impairments, can acquire sign language to communicate their wants or needs prior to their ability to communicate through spoken language. However, much of the research reviewed focused on whether it was normative for young children to use signs or symbolic gestures to represent objects, make requests, or to express other wants or needs. In addition, many of the studies reviewed lacked scientific rigor and were primarily anecdotal in that much of the data relied on parent reports of his/her child's production of signs or symbolic …

Communicating Change: An Ethnography Of Women's Sensemaking On Menopause, Hormone Replacement Therapies, And The Women's Health Initiative, Linda Vangelis

USF Tampa Graduate Theses and Dissertations

As a result of the recent findings of the Women's Health Initiative (WHI), many women who have been on hormone replacement therapies (HRT) have begun to renegotiate their understandings and strategies of this stage of their lives. The WHI findings suggested that the risks of HRT outweighed the benefits for healthy menopausal women. This study examined women's emerging sensemaking regarding HRT and menopause in light of the WHI findings. Seven women in the Tampa Bay area, who were in various stages of menopause, participated in three focus group sessions and two one-on-one interviews to discuss their lives in menopause. Based …

Using Video Modeled Social Stories To Increase The Social Communication Skills Of Children With High Functioning Autism/Asperger’S Syndrome, Frank J. Sansosti

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to investigate the effects of individualized video-modeled Social Story interventions on the social communication skills of three children with High Functioning Autism/Aspergers Syndrome (HFA/AS). Using a multiple-baseline across participants design, video-modeled Social Stories were implemented and direct observations of the participants identified target behaviors were collected two times per week during unstructured school activities (e.g., recess). Overall, data demonstrated that video modeled Social Stories were effective for improving the rates of social communication for the participants, though modifications to allow access to social reinforcement was needed in two cases. In addition, all three participants …

The Effects Of The Presence Of A Dog On The Social Interactions Of Children With Developmental Disabilities, Stephanie Walters

USF Tampa Graduate Theses and Dissertations

The effects of the presence of a dog on the social interactions between children with developmental disabilities and their teacher were analyzed in this study. We examined whether the presentation of a dog would improve the social interactions of three children with developmental disabilities. A baseline condition consisting of the child and teacher in the presence of three toys, one of which was a toy dog was followed by an intervention in which a real dog was added to the sessions. A multiple baseline design across participants was employed to assess experimental changes in interactions during the intervention condition.

All …

Relationship Advertising: Investigating The Strategic Appeal Of Intimacy (Disclosure) In Services Marketing, Andrea Diahann Gaye Scott

USF Tampa Graduate Theses and Dissertations

One approach to communicating and thereby building a close relationship with consumers is via advertising. In other words, if service providers can invoke feelings of connection and intimacy--where consumers feel understood, cared for, and validated--through advertising, a stronger bond and sense of loyalty is likely to follow. When intimacy is conceived as knowing and being known by another, which incorporates mutual and reciprocal (though not necessarily equal) liking and vulnerability, its application extends beyond romantic relationships to the current context of relationship and services marketing. This research provides empirical support for the use of intimacy as an appeal in services …

Organizational Uncertainty Management: Developing A Framework For Public Relations Practitioner Involvement, Marcia L. Watson

USF Tampa Graduate Theses and Dissertations

This study examined the concept of organizational uncertainty and the involvement of public relations practitioners. Understanding organizational uncertainty is imperative to the success of an organization, but the effects of uncertainty have been relatively undertheorized within public relations.

To close the gap, this study blended multidisciplinary theories pertaining to uncertainty with a triangulated methodological approach. First, this study took a macro-organizational look at uncertainty by analyzing trends in the literature and conducting qualitative in-depth interviews with members of management and employees in an organization. The results of this portion of the study found uncertainty to be multi-layered and the most …

Identification And Measurement Of Two Factors Affecting The Long-Term Outcomes Of Public Relations Programs: Public Image And Public Trust, Kimberly B. Amendola

USF Tampa Graduate Theses and Dissertations

This study explores the most current theories surrounding organization-public relationship measurement, which is one approach used to verify the effectiveness of public relations programs. The study attempted to define and test two new factors that may affect organization-public relationships, which are identified as public image and public trust. Existing factors used to test such relationships, such as trust, satisfaction, commitment, and control mutuality, focus on testing the perceptions stakeholders have about an organization based upon their interpersonal relationship with that organization. However, in organizations where the dominant coalition still does not view public relations as …

Effectiveness Of Social Story Interventions For Children With Asperger's Syndrome, Frank J. Sansosti

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to investigate the effects of individualized social story interventions on the social communication skills of three children with Asperger's Syndrome (AS). Using a multiple baseline across participants desing, three social stories were implemented and direct observations of the participants' identified target behaviors were collected three times per week during unstructured school activities (e.g, recess). Data revealed an increase in the social communication skills of two of the three participants when the treatment was implemented. In addition, maintenance of treatment effects was observed in two participants. These data support recommendations for using social stories to …

Effect Of Presentation Modality On Predictions Of Children’S Communication Ability In The Classroom, Mary Aguila

USF Tampa Graduate Theses and Dissertations

The modified Goodman scale, a hearing loss classification scale, is commonly used to describe audiometric findings for both children and adults (Haggard & Primus, 1999). This scale uses one or two word descriptors for hearing level categories and is based on a pure tone average (PTA), the average of hearing thresholds at 500, 1000, and 2000 Hz. Although these categories were developed from clinical and educational observations (Goodman, 1965), degree of hearing loss has not been shown to reliably predict the educational or language performance of children with hearing impairment (Martin & Clark, 1996). This study was designed to evaluate …