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Full-Text Articles in Arts and Humanities
[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love
[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love
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From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular …
[Introduction To] Stalin's Master Narrative: A Critical Edition Of The History Of The Communist Party Of The Soviet Union (Bolsheviks): Short Course, David Brandenberger, M. V. Zelenov
[Introduction To] Stalin's Master Narrative: A Critical Edition Of The History Of The Communist Party Of The Soviet Union (Bolsheviks): Short Course, David Brandenberger, M. V. Zelenov
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The Short Course on the History of the Communist Party of the Soviet Union (Bolsheviks) defined Stalinist ideology both at home and abroad. It was quite literally the the master narrative of the USSR—a hegemonic statement on history, politics, and Marxism-Leninism that scripted Soviet society for a generation. This study exposes the enormous role that Stalin played in the development of this all-important text, as well as the unparalleled influence that he wielded over the Soviet historical imagination.
[Introduction To] Escrituras A Ras De Suelo: Crónica Latinoamericana Del Siglo Xx, Marcela Aguilar, Claudia Darrigrandi, Mariela Méndez, Antonia Viu
[Introduction To] Escrituras A Ras De Suelo: Crónica Latinoamericana Del Siglo Xx, Marcela Aguilar, Claudia Darrigrandi, Mariela Méndez, Antonia Viu
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El proyecto de publicar una colección de artículos sobre la crónica latinoamericana aparecida en el siglo xx, principalmente entre 1930 y 1970, intenta hacerse cargo de una producción mucho menos estudiada que la crónica modernista o que la crónica de las últimas décadas, problematizando las definiciones y fundamentos que se le han atribuido al género a partir de esas tradiciones. Más que una nueva revisión de tales concepciones de la crónica, lo que el lector encontrará en los escritos agrupados en las distintas secciones de este libro son elementos parciales y problemas concretos que surgen en muy distintos contextos y …
[Introduction To] The Postmodern In Latin And Latino American Cultural Narratives: Collected Essays And Interviews, Claudia Ferman
[Introduction To] The Postmodern In Latin And Latino American Cultural Narratives: Collected Essays And Interviews, Claudia Ferman
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In Latin America the postmodern debate contains two big areas of controversy, which are deeply rooted in history and which have profound cultural and political significance. First, the postmodern debate encompasses a series of aesthetico-cultural subjects, such as questions related to literary genre, the processes of literaturization and deliteraturization or the questions of gender associated with textual production. Secondly, the postmodern debate relates to considerations about the processes of the transnationalization of economic and cultural production, and their complex implications concerning questions of identity and cultural production in Latin America.