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[Introduction To] Rhetoric And The Gift: Ancient Rhetorical Theory And Contemporary Communication, Mari Lee Mifsud

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Rhetoric and the Gift, taking as its starting point the Homeric idea of the gift and Aristotle’s related rhetorical theory, explores rhetoric not only at the level of the artful response but at the level of the call and response. Mari Lee Mifsud takes up a number of questions crucial to thinking about contemporary communication: What does it mean that communication is a system of exchange with others? How are we to deal with questions of ethics in an economic system of power and authority? Can exchange ever be truly generous, and can communication, then, ever be free? Is …