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University of Nebraska at Omaha
Latino/Latin American Studies Reports
Latino-owned business; COVID-19; Survey; Perceived effects; Pandemic impacts; South Omaha
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Full-Text Articles in Arts and Humanities
Vulnerable, Yet Resilient: The Impact Of Covid-19 On Latino-Owned Businesses In South Omaha, Cristián Doña-Reveco, Marissa Cuellar
Vulnerable, Yet Resilient: The Impact Of Covid-19 On Latino-Owned Businesses In South Omaha, Cristián Doña-Reveco, Marissa Cuellar
Latino/Latin American Studies Reports
The effects of COVID-19 have been felt broadly, across Omaha’s Latino community. Latino-owned businesses are a group of particular relevance due to the importance that local business, economic development, employment, and wealth creation have on the community as a whole. Using survey data collected between September 2021 and January 2022 among Latino business owners in South Omaha, the current study seeks to provide an exploratory and descriptive analysis of the impact of the pandemic on this group. The survey was applied to a non-random convenience sampling of 121 Latino business owners. Thus, there is no intention for this survey to …