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Motown Movie Magic: Respectability, Gender, And Authenticity In Crossover Films, 1972-1989, Nicholas Andrew Ambs

Graduate Student Theses, Dissertations, & Professional Papers

At the start of the 1970s, Berry Gordy, Jr., moved Motown Industries to Los Angeles to expand into the film and television industries. Just as in the music industry, Gordy utilized respectability politics to navigate a segregated market to appeal to a wider audience. As rhetoric around notions of respectability changed perspectives on the Black experience, Gordy’s business practices represented a traditional tactic for uplift ideology that he sought to demonstrate in his film. In the context of national changes and industrial trends, Gordy balanced building credibility, establishing a profitable studio, and creating a positive image throughout the 70s and …