Arts and Humanities Commons^™

Reclaiming Impact In The Age Of Awareness-Raising For Human Rights, Azadeh Pourzand, Ali Arab

Biennial Conference: The Social Practice of Human Rights

In the last decade, the practice of awareness-raising for human rights has appeared as notably common across the board. Nevertheless, widespread awareness-raising has not necessarily always resulted in meaningful and sustainable impact. Accepting that awareness raising is not a panacea, we challenge the global collective fascination with big impact, while considering the power of small strategic impact that invests in education, and building alliances, and has the potential to last and to expand by way of gradual encroachment through contextually-defined grassroots means natural to its course.

Empowered through social media, advocates are increasingly enthusiastic about reaching massive audiences by way …