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Makna Visualitas Surabaya Dalam Desain Jenama Cak-Cuk: Analisis Semiotik Roland Barthes, Wildan Wahyudinata, Irsyad Maulana Al Faruq

Paradigma: Jurnal Kajian Budaya

This research aims to reveal the visual meanings behind Cak Cuk product designs. Cak Cuk is a brand of clothing and accessories from Surabaya City. Its products such as T-shirts or bags typically display various designs with Surabaya-related themes. This research used the qualitative research method by gathering and analyzing the designs displayed on various Cak Cuk products. The data, which consisted of various visual texts and verbal texts, were analyzed using concepts from Roland Barthes’ semiotic theory: denotation, connotation, and myth. The results show that both visual texts and verbal texts contained in those Cak Cuk designs represent the …