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Full-Text Articles in Arts and Humanities
Media Effects In Context, Brian O'Neill
Media Effects In Context, Brian O'Neill
Books/Book chapters
The media effects tradition occupies a hugely influential and dominant role within mainstream communications research. It is unquestionably the longest running tradition within the field of audience studies, spanning nearly its entire history, yet it continues to divide opinion, both methodologically and with regard to its fundamental approach towards the study of media audiences. Its influence extends well beyond the academy, and the powerful influence exerted by its research agenda on public and political understanding of the impact of media is perhaps one of its most significant achievements.
Media Literacy, Brian O'Neill, Ingun Hagen
Media Literacy, Brian O'Neill, Ingun Hagen
Books/Book chapters
Across Europe and beyond, the promotion of media literacy, for children and adults, has acquired an important public urgency. Traditional literacy is seen to be no longer sufficient for participation in today’s society. Citizens need to be media literate, it is claimed, to enable them to cope more effectively with the flood of information in today’s highly mediated societies. As teachers, politicians and policy makers everywhere struggle with this rapid shift in media culture, greater responsibility is placed on citizens for their own welfare in the new media environment. Media literacy is therefore all the more essential in enabling citizens …
Media Literacy And The Public Sphere: A Contextual Study For Public Media Literacy Promotion In Ireland, Brian O'Neill, Cliona Barnes
Media Literacy And The Public Sphere: A Contextual Study For Public Media Literacy Promotion In Ireland, Brian O'Neill, Cliona Barnes
Reports
This research documents the background to the development of media literacy as a matter of public policy, both within the European Union and internationally, and examines considerations that may be important in the emerging Irish debate on media literacy.