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Full-Text Articles in Arts and Humanities
A Digital Learning Experience In Tertiary Design Education, Kerry Meakin, Neville Knott
A Digital Learning Experience In Tertiary Design Education, Kerry Meakin, Neville Knott
Conference Papers
This paper documents the results of a study of trialing an innovative teaching method to first year students while studying for a BA in Visual Merchandising and Display in an Institute of Technology in Dublin. Due to lower staff levels it was perceived this student cohort were not attaining the practical skills necessary in their future careers therefore it was hoped that an innovative method of delivering practical tuition would be beneficial to students and lecturers from both learning and teaching perspectives. An Action Research approach was taken, which took the form of trialing a digital artefact, compiled by one …
Retail Visual Assistant Digital Artefact, Neville Knott
Retail Visual Assistant Digital Artefact, Neville Knott
Dissertations
Window display, store layout and visual merchandising are defined as the ability to attract and sell to the consumer silently. One of the biggest challenges facing small retail businesses in towns and villages around the globe is how to compete against large multinationals in the visual layout and presentation of their merchandise and shops. One of the key advantages that large retail units have over small ones is professionally merchandised stock incorporated into a strategic spatial layout. The cost of employing a full- or part-time design expert within the field of visual merchandising is not viable for smaller shops, resulting …