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The Future Of Personalization At News Websites: Lessons From A Longitudinal Study, Neil Thurman, Steve Schifferes Jan 2012

The Future Of Personalization At News Websites: Lessons From A Longitudinal Study, Neil Thurman, Steve Schifferes

Neil Thurman

This paper tracks the recent history of personalization at national news websites in the United Kingdom and United States, allowing an analysis to be made of the reasons for and implications of the adoption of this form of adaptive interactivity. Using three content surveys conducted over three and a half years, the study records—at an unprecedented level of detail—the range of personalization features offered by contemporary news websites, and demonstrates how news organizations increasingly rely on software algorithms to predict readers’ content preferences. The results also detail how news organizations’ deployment of personalization on mobile devices, and in conjunction with …


Making 'The Daily Me': Technology, Economics And Habit In The Mainstream Assimilation Of Personalized News, Neil Thurman May 2011

Making 'The Daily Me': Technology, Economics And Habit In The Mainstream Assimilation Of Personalized News, Neil Thurman

Neil Thurman

The mechanisms of personalization deployed by news websites are resulting in an increasing number of editorial decisions being taken by computer algorithms—many of which are under the control of external companies—and by end users. Despite its prevalence, personalization has yet to be addressed fully by the journalism studies literature (Zelizer, 2009). This study defines personalization as a distinct form of interactivity and classifies its explicit and implicit forms. Using this taxonomy, it surveys the use of personalization at eleven national news websites in the UK and US. Research interviews bring a qualitative dimension to the analysis, acknowledging the influence that …


Taking The Paper Out Of News: A Case Study Of Taloussanomat, Europe's First Online-Only Newspaper, Neil J. Thurman, Merja Myllylahti Jan 2009

Taking The Paper Out Of News: A Case Study Of Taloussanomat, Europe's First Online-Only Newspaper, Neil J. Thurman, Merja Myllylahti

Neil Thurman

Using in-depth interviews, newsroom observation, and internal documents, this case study presents and analyses changes that have taken place at Finnish financial daily Taloussanomat since it stopped printing on 28 December 2007 to focus exclusively on digital delivery via the Web, email, and mobile. It reveals the savings that can be achieved when a newspaper no longer prints and distributes a physical product; but also the revenue lost from subscriptions and print advertising. The consequences of a newspaper's decision to go online-only are examined as they relate to its business model, website traffic, and editorial practice. The findings illustrate the …


Forums For Citizen Journalists? Adoption Of User Generated Content Initiatives By Online News Media, Neil J. Thurman Feb 2008

Forums For Citizen Journalists? Adoption Of User Generated Content Initiatives By Online News Media, Neil J. Thurman

Neil Thurman

The mainstream online news media face accusations of being slow to respond to so-called 'grassroots' or 'citizen journalism', which uses the world wide web, and in particular blogs and wikis, to publish and promote independent news-related content. This article argues that the adaptation of established news websites to the increasing demand from readers for space to express their views is driven as much by local organizational and technical conditions as it is by any attachment to traditional editorial practices. The article uses qualitative research interviews with the editors and managing editors of nine major British news websites to reveal the …


The Globalization Of Journalism Online: A Transatlantic Study Of News Websites And Their International Readers, Neil J. Thurman Jun 2007

The Globalization Of Journalism Online: A Transatlantic Study Of News Websites And Their International Readers, Neil J. Thurman

Neil Thurman

Some British news websites are attracting larger audiences than their American competitors in US regional and national markets. At the British news websites studied, Americans made up an average of 36 per cent of the total audience with up to another 39 per cent of readers from countries other than the USA. Visibility on portals like the Drudge Report and on indexes such as Google News brings considerable international traffic but is partly dependent on particular genres of story and fast publication times. Few news websites are willing to disclose breakdowns of their large numbers of international readers fearing a …