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Full-Text Articles in Arts and Humanities

J. C. Penney: The Man, The Store And American Agriculture, David Delbert Kruger May 2017

J. C. Penney: The Man, The Store And American Agriculture, David Delbert Kruger

David Delbert Kruger

Amazon is now providing hardcover and Kindle versions of this book:



The Main Street Spirit Of Jcpenney: A Department Store Chain In The Downtowns Of Washington, David Kruger Dec 2014

The Main Street Spirit Of Jcpenney: A Department Store Chain In The Downtowns Of Washington, David Kruger

David Delbert Kruger

For the better part of the 20th Century, the JCPenney chain had a rich history of Main Street locations throughout Washington state. The article traces the origins of James Cash Penney's operations in Washington, including the Golden Rule philosophy of its founder and unique architectural features of Penney's downtown locations, notably the company's first metropolitan store that served downtown Seattle from 1931-1982.


"The Most Interesting Trip I Have Ever Taken Among The Stores": James Cash Penney's Return To Wyoming In The Great Depression, David Kruger Dec 2013

"The Most Interesting Trip I Have Ever Taken Among The Stores": James Cash Penney's Return To Wyoming In The Great Depression, David Kruger

David Delbert Kruger

The article explores James Cash Penney's return trip to Wyoming during the Great Depression, and contextualizes the Wyoming origins of the JCPenney department store chain. Penney's ongoing relationship with the state after the Great Depression is also explored.


This Was J. C. Penney: A Century Of Main Street Department Stores, David Kruger Sep 2013

This Was J. C. Penney: A Century Of Main Street Department Stores, David Kruger

David Delbert Kruger

Talk given as invited plenary speaker, providing an overview of the boom and bust of Main Street department stores throughout Montana, with particular emphasis on James Cash Penney and his Golden Rule/JCPenney department store locations.


J. C. Penney: Missouri Man, Wyoming Institution, David Kruger Dec 2007

J. C. Penney: Missouri Man, Wyoming Institution, David Kruger

David Delbert Kruger

Traces the business career of James Cash Penney (1875-1971), founder of the national chain of J. C. Penney stores. Born in Missouri, Penney came to Wyoming in 1902 and became partners with Guy Johnson and Thomas Callahan, owners of the small chain of Golden Rule stores. Penney opened a store in Kemmerer, Wyoming, that was immediately successful. A deeply religious man, Penney believed in making his store a part of the community rather than exploiting the customers. Business quickly expanded and more Golden Rule stores opened, and, eventually, Penney bought out his partners. At its peak the Penney chain numbered …