Arts and Humanities Commons^™

Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones

Sandra Jones

Anecdotal evidence suggests that the use of sexual appeals in alcohol advertising is increasing. It has been shown that the use of sex appeals may result in a more negative attitude towards the brand, particularly among female consumers. This study investigates the proposition that this is the effect of feminist ideology rather than, or in addition to, biological gender. The results show that female respondents have more negative attitudes towards alcohol advertisements utilizing overt (or demeaning) sexual appeals than males and more positive attitudes towards alcohol advertisements utilizing feminist (empowering) appeals than males; and that there is no consistent independent …

Sociology, Economics, And Gender: Can Knowledge Of The Past Contribute To A Better Future?, Julie A. Nelson

Julie A. Nelson

This essay explores the profoundly gendered nature of the split between the disciplines of economics and sociology which took place in the late 19th and early 20th centuries, emphasizing implications for the relatively new field of economic sociology. Drawing on historical documents and feminist studies of science, it investigates the gendered processes underlying the divergence of the disciplines in definition, method, and degree of engagement with social problems. Economic sociology has the potential to heal this disciplinary split, but only if the field is broadened, deepened, and made wiser and more self-reflective through the use of feminist analysis.

Organizing And Representing Clerical Workers: The Harvard Model, Richard W. Hurd

Richard W Hurd

[Excerpt] The private sector clerical work force is largely nonunion, simultaneously offering the labor movement a major source of potential membership growth and an extremely difficult challenge. Based on December 1990 data, there are eighteen million workers employed in office clerical, administrative support, and related occupations. Eighty percent of these employees are women, accounting for 30 percent of all women in the labor force. Among private sector office workers, 57 percent work in the low-union-density industry groups of services (only 5.7 percent union) and finance, insurance, and real estate (only 2.5 percent union). With barely over ten million total private …

How You Gonna’ Keep Her Down On The Farm, Lisa R. Pruitt

Lisa R Pruitt

Audience Interpretations Of "Crash", Debbie Owens

Debbie Owens

Becoming A Georgian Women, Rebecca Gould

Rebecca Gould

No abstract provided.