Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Arts and Humanities
Breast Cancer Detection Messages In Australian Print Media Advertising - Are They Promoting Correct Information?, Sandra C. Jones, John R. Rossiter
Breast Cancer Detection Messages In Australian Print Media Advertising - Are They Promoting Correct Information?, Sandra C. Jones, John R. Rossiter
John Rossiter
With breast cancer now the leading cause of cancer deaths among women in the western world, correct information about detection and treatment is vitally important. The media are often accused of conveying inaccurate information in their editorial coverage of health issues, but few studies have examined the accuracy of information in media advertising. In this study of breast cancer detection ads in Australian magazines and newspapers, many instances of misleading information were found. As the print media have a major influence on women's health beliefs, these findings have serious implications for health communication policy regarding socially responsible advertising.
Promotion Of Prescription Medicines: A Critical Review And Research Agenda, Janet Hoek, Philip Gendall, Judith Holdershaw, Sandra C. Jones, John Rossiter
Promotion Of Prescription Medicines: A Critical Review And Research Agenda, Janet Hoek, Philip Gendall, Judith Holdershaw, Sandra C. Jones, John Rossiter
John Rossiter
Direct to consumer advertising (DTCA) of prescription medicines has generated considerable controversy in both New Zealand and the United States, the only two countries that currently permit promotion ofrestricted medicines. Arguments against DTCA include the effect this may have on doctor-patient relationships, its implications for drug costs, and the extent to which it fully informs potential patients. Conversely, proponents of DTCA claim that it increases knowledge of a variety of common medical conditions, thus fostering earlier diagnosis and better compliance with treatments. However, although arguments for and against DTCA have merit, neither side has supported its position with empirical evidence. …
Is Experience With One Illicit Drug Associated With Perceptions Of The Believability Of Anti-Drug Messages?, Sandra C. Jones, John R. Rossiter
Is Experience With One Illicit Drug Associated With Perceptions Of The Believability Of Anti-Drug Messages?, Sandra C. Jones, John R. Rossiter
John Rossiter
Cannabis (marijuana) use is on the increase in many countries, particularly among teenagers. Information dissemination is likely to become the main vehicle for minimising the harms associated with cannabis use. Thus there is a clear need to develop informative and convincing communication strategies to target young (potential and incipient) cannabis users. Cognitive dissonance theory, as well as research with warning labels on other products, suggests that young people who currently use cannabis will find the information about cannabis and the infonnation about other drugs (with which they have no experience) less believable than will non-users. This study finds support for …