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Artification, Fine Art, And The Myth Of "The Artist", Larry Shiner

Contemporary Aesthetics (Journal Archive)

I begin by examining three concepts of “artification:” the decoration, transformation, and modification. I argue that the typical business argument for artification claims that since businesses must be constantly innovating and since art and artists are the principal locus of creativity in our society, businesses must be “artified.” I argue that these claims about artists and creativity are based on widely accepted conventional views about art and artists that are false. I illustrate my general argument by examining one of the best statements of the case for business artification, Austin’s and Devin’s book, Artful Making, showing that artful making is …