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A Semiotic Paradox: Scientific Language In The Narrative Of Tv Advertisement-, Maria Jesus De Prada Vicente
A Semiotic Paradox: Scientific Language In The Narrative Of Tv Advertisement-, Maria Jesus De Prada Vicente
CLCWeb: Comparative Literature and Culture
The narrative we find in TV advertisement especially abounds in scientific terms that the viewers hardly understand. The apparently ‘scientific’ language induces them to believe in the modern myth of science as absolute truth, which inevitably produces alienation from reality. The more such language triumphs, the more alienation they suffer without knowing it. Such is our situation today that reminds us of the time of Nazi in which alienating language was dominant. However, whether the use of scientific language on TV advertisement becomes alienating or not depends on the socio-cultural context of the viewers. For example, in Japan where the …
Amazon Web Services, The Lacanian Unconscious, And Digital Life, Marshall N. Armintor
Amazon Web Services, The Lacanian Unconscious, And Digital Life, Marshall N. Armintor
CLCWeb: Comparative Literature and Culture
In late 2011, ex-Amazon developer Steve Yegge’s rant about his former company described Amazon’s rapid transformation from an online bookstore to a web-services entity with a ruthlessly unified platform, all guided by the idea that the company’s effort to streamline its internal efficiency could be monetized, and the resultant software products sold through Amazon Web Services. The media consumerism that fed Amazon’s early years funded a surveilling behemoth, one that everyone feared Microsoft would become. As such, AWS has become a manifestation of the internet’s Lacanian unconscious (even providing the services and hosting for Reddit), structured around the optimization of …
“There Is No Pandemic”: On Memes, Algorithms And Other Interpassive Forms Of Right-Wing Disbelief, Scott Krzych
“There Is No Pandemic”: On Memes, Algorithms And Other Interpassive Forms Of Right-Wing Disbelief, Scott Krzych
CLCWeb: Comparative Literature and Culture
This essay examines several prominent memes that have circulated on Right-wing social media during the Covid-19 pandemic. The memes coordinate what I describe as a mode of interpassive humor, which positions those who “believe” in the crisis as naïve dupes, infantilizing those subjects who have fallen prey to the idea that they should take the pandemic seriously, and thereby delegating fearfulness to the other so that reactionary Covid-19 denialists may continue with their lives unaffected. The essay thereby seeks to draw suggestive lines of affiliation between studies of digital memes, evolutionary mimetics, and psychoanalytic theory, pointing to the algorithmic …