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Full-Text Articles in Arts and Humanities
Click Here Now: The Impact Of Color And Size On Advertisements, Isabelle R. Fiore, Celia L. Hussar, Alexandra E. Lippincott, Kerry E. Ullman
Click Here Now: The Impact Of Color And Size On Advertisements, Isabelle R. Fiore, Celia L. Hussar, Alexandra E. Lippincott, Kerry E. Ullman
Student Publications
Businesses and companies are always trying to find the most effective way to advertise their products to create higher click-through rates, increasing the intent to purchase, and consequently raising sales and revenue. This research examines the effect that several different design elements of an online advertisement have on the attitudes or behaviors of consumers. An online survey was sent out to students at Gettysburg College, consisting of pairs of advertisements differing either in color, hue, or size. Participants in the online survey were asked to click on the image that they preferred. All three of these categories had a significant …
Combating Chromophobia: The Importance Of Living Life In Full Color, Natasha G. Kerr
Combating Chromophobia: The Importance Of Living Life In Full Color, Natasha G. Kerr
Student Publications
David Batchelor argues that Western culture has chromophobia, a fear of corruption by color, and therefore tends to marginalize color in favor of the achromatic and linear. In examination of cinematic examples of The Wizard of Oz and Pleasantville, as well as the novel The Giver, this paper explores the Chromophobia thesis in action, discussing the dangers of a chromophobic society compared to the benefits of a fall into color. Based on the equation of the fall into color with the fall into self-consciousness, the paper further illustrates the importance of color to life and its role in authenticity and …