Arts and Humanities Commons^™

The Impact Of Social Media On The Publishing Industry: A Case Study Of Author Colleen Hoover, Chloe Foster

Undergraduate Honors Theses

Thanks to the BookTok community, adult romance author Colleen Hoover has taken the world by storm. Anyone that has had access to TikTok within the past year has probably had a Colleen Hoover book appear in video on their “For You Page,” the page on TikTok where users can scroll through content that follows an algorithm which learns about the user’s specific interests. However, Hoover has been writing and publishing novels since 2012. She had already published more than a dozen novels by 2020, yet her popularity has only grown since she made her appearance on social media. Her book …