Open Access. Powered by Scholars. Published by Universities.®

Arts and Humanities Commons

Open Access. Powered by Scholars. Published by Universities.®

Design Research Society

Conference

2013

Graphic design

Articles 1 - 3 of 3

Full-Text Articles in Arts and Humanities

The Four-Second Window: How The Time Constraint Of Working Memory And Other Psychological Principles Determine The Success Of A Graphic Design, Pino Trogu Oct 2013

The Four-Second Window: How The Time Constraint Of Working Memory And Other Psychological Principles Determine The Success Of A Graphic Design, Pino Trogu

Learn X Design Conference Series

This article discusses universal psychological principles derived from cognitive psychology that are useful in creating an effective graphic design. The most important are: the strict constraints of working memory which persists about four seconds, the viewers’ co-construction of perception and meaning based upon their prior relevant background knowledge including their knowledge of culturally constituted design conventions, especially those of genre. If the designer consciously exploits these cognitively and culturally constituted principles the result will be an effective graphic within a specific geographic and temporal context. Better designs are likely to result from familiarity with these principles.


“Not Two Weeks In A Place Tidying-Up The Paper Drawer” – An Employability Agenda Case Study, Ian James Sharman, Zoe Patterson Sep 2013

“Not Two Weeks In A Place Tidying-Up The Paper Drawer” – An Employability Agenda Case Study, Ian James Sharman, Zoe Patterson

Learn X Design Conference Series

It seems improbable that a student might graduate from four years of fulltime education with an honours degree and, simultaneously, three years of work experience. Yet this is the premise of the Design Agency Project at Edinburgh College of Art, University of Edinburgh. It celebrates four years within the BA Graphic Design programme so 2012 provides a natural opportunity for reflection, marking the graduation of the first cohort introduced to the project at the commencement of their studies. Annually, the students of the programme’s senior year form several design agencies. They brand and advertise vacancies, for which students in junior …


Ict, Ideation Pedagogy And Innovation Education: Setting A New Paradigm In Graphic Design Education, Edward Appiah, Johannes Cronjé May 2013

Ict, Ideation Pedagogy And Innovation Education: Setting A New Paradigm In Graphic Design Education, Edward Appiah, Johannes Cronjé

Learn X Design Conference Series

The introduction of ICT into graphic design education has also brought in some challenges as far as the pedagogy is concerned, as it requires relearning, training and upgrading. Whereas modern practices and education is flouted with ICT, the pedagogy of graphic design education, especially in the developing economies, which is an adaptation of the Bauhaus theory, is in variance with current practices in both the profession and in its education. As part of an going stuHAGENdy, we discusses the literature of current graphic design practices as a contribution to the adaptation of Innovation Education (IE) in a specific Virtual Reality …