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Developing A Method To Study To Examine Lookism On Social Media, Shana Ramnarain, Alyssa Dana Adomaitis

Publications and Research

“Lookism” is a term to describe appearance discrimination or “the practice of discrimination on the basis of physical appearance in the workplace” (Ghodrati, Joorabchi, & Muati, 2015, p.1). In popular literature, it has been called “beauty prejudice” (Etcoff, 1999, p. 1). The notion that a pleasing appearance results in favorable outcomes (e.g., higher wages, promotions) from others is not necessarily new, as literature on physical attractiveness is rather extensive. The Washington Post Magazine first used the term “lookism” in 1978 (e.g., Ayto, 1999), however, the term “lookism” was first recognized as a form of discrimination by authors of the Oxford …