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Bridgewater State University

2023

Social media

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Older Women As Active Online Agents: Diversifying Cultural Conceptions Of “Grannies” Through Social Media, Hanna Varjakoski Oct 2023

Older Women As Active Online Agents: Diversifying Cultural Conceptions Of “Grannies” Through Social Media, Hanna Varjakoski

Journal of International Women's Studies

With the advent of social media, the media environment has become more participatory for its users, making it possible for older adults to produce content for social media and be agential in online spaces. This article observes a group of older women known as Activist Grannies (Aktivistimummot in Finnish) and 60+ Finnish women bloggers who identify as “grannies” to discover what kind of agency social media potentially enables for older women. In addition, this article explores the cultural knowledge produced by older women’s self-representations as activist grannies and “granny bloggers.” I demonstrate that social media offers a space to …