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"Don't Believe The Hype": The Construction And Export Of African American Images In Hip-Hop Culture., John Ike Sewell Jr.

Electronic Theses and Dissertations

This study examines recurring motifs and personas in hip-hop.

Interviews with influential hip-hop scholars, writers and music industry personnel were conducted and analyzed using qualitative methods. Interview subjects were selected based on their insider knowledge as music critics, hip-hop scholars, ethnomusicologists, publicists, and music industry positions.

The vast majority of constructed imagery in hip-hop is based on a single persona, the gangsta. This qualitative analysis reveals why gangsta personas and motifs have become the de facto imagery of hip-hop. Gangsta imagery is repeatedly presented because it sells, it is the most readily-available role, and because of music industry pressures.

This …