Arts and Humanities Commons^™

Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones

Sandra Jones

Anecdotal evidence suggests that the use of sexual appeals in alcohol advertising is increasing. It has been shown that the use of sex appeals may result in a more negative attitude towards the brand, particularly among female consumers. This study investigates the proposition that this is the effect of feminist ideology rather than, or in addition to, biological gender. The results show that female respondents have more negative attitudes towards alcohol advertisements utilizing overt (or demeaning) sexual appeals than males and more positive attitudes towards alcohol advertisements utilizing feminist (empowering) appeals than males; and that there is no consistent independent …

Sociology, Economics, And Gender: Can Knowledge Of The Past Contribute To A Better Future?, Julie A. Nelson

Julie A. Nelson

This essay explores the profoundly gendered nature of the split between the disciplines of economics and sociology which took place in the late 19th and early 20th centuries, emphasizing implications for the relatively new field of economic sociology. Drawing on historical documents and feminist studies of science, it investigates the gendered processes underlying the divergence of the disciplines in definition, method, and degree of engagement with social problems. Economic sociology has the potential to heal this disciplinary split, but only if the field is broadened, deepened, and made wiser and more self-reflective through the use of feminist analysis.

Organizing And Representing Clerical Workers: The Harvard Model, Richard W. Hurd

Richard W Hurd

[Excerpt] The private sector clerical work force is largely nonunion, simultaneously offering the labor movement a major source of potential membership growth and an extremely difficult challenge. Based on December 1990 data, there are eighteen million workers employed in office clerical, administrative support, and related occupations. Eighty percent of these employees are women, accounting for 30 percent of all women in the labor force. Among private sector office workers, 57 percent work in the low-union-density industry groups of services (only 5.7 percent union) and finance, insurance, and real estate (only 2.5 percent union). With barely over ten million total private …

Twilight Follows Tradition: Analyzing "Biting" Critiques Of Vampire Narratives For Their Portrayals Of Gender & Sexuality, Melissa R. Ames

Melissa A. Ames

Vampires have dominated print literature since the 18th century, eventually becoming more visible as they crossed mediated boundaries and genre divides. Now flourishing in neo-gothic realms like science fiction and fantasy, in print genres like chick-lit and young adult, and in the visual realm (from Hollywood’s big screen to daytime television’s sudsy small screen), vampire narratives are finding increased popularity. Stephenie Meyer’s Twilight series has shined a new spotlight on the all-encompassing umbrella genre that is “vamp lit,” and with it has come renewed attention to the so-called anti-feminist messages present in such narratives, such as the perceived negative characterization …

Introduction: Homoerotic, Lesbian, And Gay Ethnic And Immigrant Histories, Horacio N. Roque Ramirez Dr.

Horacio N Roque Ramirez, Ph.D.

This essay introduces a special journal issue bringing together the well-established field of racial-ethnic and immigration history in the U.S. with the less visible but just as strong and growing field of LGBT (lesbian, gay, bisexual, and transgender) and “queer” history and culture, essays exploring race and ethnicity, immigration and nation, and gender, sex, and sexuality as they inform one another, as well as the making of identities, historical subjects, communities, and policy. The contributors challenge the assumption that the history of immigration and racial-ethnic immigrant settlement take form only along heterosexual or heteronormative lines, whether people’s movements across bodies …

Still Figures: Photography, Modernity And Gender In Neera’S Fotografie Matrimoniali, Silvia Valisa

Silvia Valisa

This essay discusses author Neera's early novel "Fotografie matrimoniali" (1883) in light of its ambiguous engagement with modernity. I argue that modernity takes on different meanings and ideological connotations in the text, in particular in its discussion of gender, while participating in a nationalist rhetoric that simultaneously gives room to and ‘frames’ its female subjects. I thus investigate how the representation of gender roles is impacted by the changes brought forward by modernity, and discuss whether Neera’s formal (photographic) choice succeeds in opening a different narrative and ideological space.

Masterpieces Of Italian Literature In Translation, Silvia Valisa

Silvia Valisa

No abstract provided.

How You Gonna’ Keep Her Down On The Farm, Lisa R. Pruitt

Lisa R Pruitt

Audience Interpretations Of "Crash", Debbie Owens

Debbie Owens

Becoming A Georgian Women, Rebecca Gould

Rebecca Gould

No abstract provided.