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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


The Power Of Choice: Reflections On Economic Ability, Status, And Ethnicity Of A Free Black Family In Northwestern New Jersey, Megan E. Springate, Amy K. Raes Sep 2010

The Power Of Choice: Reflections On Economic Ability, Status, And Ethnicity Of A Free Black Family In Northwestern New Jersey, Megan E. Springate, Amy K. Raes

Megan E. Springate

Foodways reflect, among other things, ethnicity, status, and consumer choice. Results of excavations conducted within a free black household in an historically white town in northwestern New Jersey explore these issues. Four generations of the Mann family owned and occupied a small house in Sussex Borough from 1862-1909. Analysis of the archaeological resources indicates a dramatic shift in the family’s social status in the late nineteenth century. Faunal remains, tablewares, and vessels associated with food preparation are compared with other contemporary free black house sites in the Mid-Atlantic. This assemblage is found to vary from models generally proposed for free …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


The Sexton's House Has A Ritual Concealment: Late Nineteenth-Century Negotiations Of Double Consciousness At A Black Family Home In Sussex County, New Jersey, Megan E. Springate Jun 2010

The Sexton's House Has A Ritual Concealment: Late Nineteenth-Century Negotiations Of Double Consciousness At A Black Family Home In Sussex County, New Jersey, Megan E. Springate

Megan E. Springate

No abstract provided.


The Work And Words Of Early Women At Iwu, Meg Miner Apr 2010

The Work And Words Of Early Women At Iwu, Meg Miner

Meg Miner

This presentation draws on facts from well-known IWU history sources and brings to light other facets of these same incidents through the writings and activities of late-19th and early-20th Century IWU women .


Squatters Budgeree: Pipes For The Australian Market Recovered At The Homestead Of A Free Black Family In Sussex County, New Jersey, Megan E. Springate Mar 2010

Squatters Budgeree: Pipes For The Australian Market Recovered At The Homestead Of A Free Black Family In Sussex County, New Jersey, Megan E. Springate

Megan E. Springate

An archaeological data recovery was recently completed by Richard Grubb & Associates, Inc. at the Cooper-Mann House site (28-Sx-399), owned from 1862 through 1909 by a single free African-American family in Sussex Borough (formerly known as Deckertown), Sussex County, New Jersey. These excavations were done in advance of a New Jersey Department of Transportation project to realign State Route 23 through the area; the Cooper-Mann House site was considered significant for its long association with the Mann family. Excavations were conducted in 1999 around the exterior of the house, and in 2008, in the building's interior prior to demolition (Richard …


Introduction: Homoerotic, Lesbian, And Gay Ethnic And Immigrant Histories, Horacio N. Roque Ramirez Dr. Jan 2010

Introduction: Homoerotic, Lesbian, And Gay Ethnic And Immigrant Histories, Horacio N. Roque Ramirez Dr.

Horacio N Roque Ramirez, Ph.D.

This essay introduces a special journal issue bringing together the well-established field of racial-ethnic and immigration history in the U.S. with the less visible but just as strong and growing field of LGBT (lesbian, gay, bisexual, and transgender) and “queer” history and culture, essays exploring race and ethnicity, immigration and nation, and gender, sex, and sexuality as they inform one another, as well as the making of identities, historical subjects, communities, and policy. The contributors challenge the assumption that the history of immigration and racial-ethnic immigrant settlement take form only along heterosexual or heteronormative lines, whether people’s movements across bodies …


A Hundred Miles On A Clear Day, Lydia F. Knight Jan 2010

A Hundred Miles On A Clear Day, Lydia F. Knight

Lydia F. Knight

No abstract provided.


Wfb: The Gladiatorial Style And The Politics Of Provocation, Michael J. Lee Jan 2010

Wfb: The Gladiatorial Style And The Politics Of Provocation, Michael J. Lee

Michael J Lee

William F. Buckley afforded conservatives of all stripes a provocative rhetorical style, a gladiatorial style, as I term it. The gladiatorial style is a flashy, combative style whose ultimate aim is the creation of inflammatory drama. I claim that conservatives encountered Buckley's potent arguments about God, government, and markets and the gladiatorial style simultaneously. The theatrical appeal of Buckley's gladiatorial style inspired conservative imitators with disparate beliefs and, over several decades, became one of the principal rhetorical templates for the performance of conservatism.


The Right To Arms In The Living Constitution, David B. Kopel Jan 2010

The Right To Arms In The Living Constitution, David B. Kopel

David B Kopel

This Article presents a brief history of the Second Amendment as part of the living Constitution. From the Early Republic through the present, the American public has always understood the Second Amendment as guaranteeing a right to own firearms for self-defense. That view has been in accordance with élite legal opinion, except for a period in part of the twentieth century.

"Living constitutionalism" should be distinguished from "dead constitutionalism." Under the former, courts looks to objective referents of shared public understanding of constitutional values. Examples of objective referents include state constitutions, as well as federal or state laws to protect …


State Court Standards Of Review For The Right To Keep And Bear Arms, David B. Kopel, Clayton Cramer Jan 2010

State Court Standards Of Review For The Right To Keep And Bear Arms, David B. Kopel, Clayton Cramer

David B Kopel

Cases on the right to arms in state constitutions can provide useful guidance for courts addressing Second Amendment issues. Although some people have claimed that state courts always use a highly deferential version of "reasonableness," this article shows that many courts have employed rigorous standards, including the tools of strict scrutiny, such as overbreadth, narrow tailoring, and less restrictive means. Courts have also used categoricalism (deciding whether something is inside or outside the right) and narrow construction (to prevent criminal laws from conflicting with the right to arms). Even when formally applying "reasonableness," many courts have used reasonableness as a …


Commerce In The Commerce Clause: A Response To Jack Balkin, David B. Kopel, Robert G. Natelson Jan 2010

Commerce In The Commerce Clause: A Response To Jack Balkin, David B. Kopel, Robert G. Natelson

David B Kopel

The Constitution’s original meaning is its meaning to those ratifying the document during a discrete time period: from its adoption by the Constitutional Convention in late 1787 until Rhode Island’s ratification on May 29, 1790. Reconstructing it requires historical skills, including a comprehensive approach to sources. Jack Balkin’s article Commerce fails to consider the full range of evidence and thereby attributes to the Constitution’s Commerce Clause a scope that virtually no one in the Founding Era believed it had.


The Democratic-Republican Societies: An Educational Dream Deferred, Brian W. Dotts Jan 2010

The Democratic-Republican Societies: An Educational Dream Deferred, Brian W. Dotts

Brian W Dotts

No abstract provided.


Friendship Of My Soul. Selected Letters By Elizabeth Ann Seton 1803-1809, Betty Ann Mcneil Dec 2009

Friendship Of My Soul. Selected Letters By Elizabeth Ann Seton 1803-1809, Betty Ann Mcneil

Betty Ann McNeil, D.C.

            Friendship of My Soul presents selected letters of Elizabeth Ann
Bayley Seton during a period which became pivotal for her vocation in
life and journey of faith. Elizabeth Seton writes to key correspondents
on matters of family, faith, and friendship. The women with whom she
corresponded included a sister-in-law, the wife of her husband’s business
associate, and a life-long friend. Each woman shared her heart and soul with
the other as they mutually supported one another during ebb and flow of
the tides of their lives.

 


A Brief History Of The American Fish Culture Company 1877-1997., Michael A. Rice Dec 2009

A Brief History Of The American Fish Culture Company 1877-1997., Michael A. Rice

Michael A Rice

The American Fish Culture Company operated for nearly 120 years from 1877-1997 in Carolina, Rhode Island growing three species of trout under the under the direction of several generations of the Hazard family of Peace Dale, Rhode Island. The company was one of the first trout producers in the United States, and was considered the largest fish farm in the country by the early 1920s. Major innovations of the company included early adoption of pelleted feeds, and the introduction of photoperiod manipulation to spawn fish out of season. The company ultimately failed due to intense competition from larger producers in …


Gay And Lesbian Elders: History, Law, And Identity Politics In The United States, Nancy J. Knauer Dec 2009

Gay And Lesbian Elders: History, Law, And Identity Politics In The United States, Nancy J. Knauer

Nancy J. Knauer

The approximately two million gay and lesbian elders in the United States are an underserved and understudied population. At a time when gay men and lesbians enjoy an unprecedented degree of social acceptance and legal protection, many elders face the daily challenges of aging isolated from family, detached from the larger gay and lesbian community, and ignored by mainstream aging initiatives. Drawing on materials from law, history, and social theory, this book integrates practical proposals for reform with larger issues of sexuality and identity. Beginning with a summary of existing demographic data and offering a historical overview of pre-Stonewall views …


“Mair José Benardete,” In Norman Stillman, Ed., Encyclopedia Of Jews In The Islamic World 403-404., Aviva Ben-Ur Dec 2009

“Mair José Benardete,” In Norman Stillman, Ed., Encyclopedia Of Jews In The Islamic World 403-404., Aviva Ben-Ur

Aviva Ben-Ur

A biography of Hispanist Mair José Benardete.


Schooling, Family, And The Ethnic Working Class Before World War Ii, Ivan Greenberg Dec 2009

Schooling, Family, And The Ethnic Working Class Before World War Ii, Ivan Greenberg

Ivan Greenberg

No abstract provided.


Dred Scott Vs. The Dred Scott Case: History And Memory Of A Signal Moment In American Slavery, 1857-2007, Adam Arenson Dec 2009

Dred Scott Vs. The Dred Scott Case: History And Memory Of A Signal Moment In American Slavery, 1857-2007, Adam Arenson

Adam Arenson

The Dred Scott Case centered on the Scott family—Dred and Harriet, and their daughters Eliza and Lizzie—but in the recorded history, after March 6, 1857 the Scotts suddenly fade, as if their lives ended that day in the courthouse. They did not. Elsewhere I have examined how the Dred Scott decision catalyzed the transformation of St. Louis politics, turning Missouri toward gradual emancipation just as the South’s proslavery advocates were declaring victory. And I have described how the Scotts’ lives were recovered to memory through the actions spearheaded by their descendents. Here I chronicle how the legacies of the Dred …