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Full-Text Articles in Arts and Humanities
A Production Pipeline For An Ai-Powered Design Course, Gerry Derksen
A Production Pipeline For An Ai-Powered Design Course, Gerry Derksen
IASDR Conference Series
We are entering a period of disruption in design which is up ending the process and in turn changing design education. By extension, the practice and profession will also be changed because of artificial intelligent (AI) tools which use machine learning (ML) technology. Current commercial versions of AI tools have already produced novel results sending a signal to design educators to consider the implications and future of design teaching. This paper introduces a new course being developed at our University in Graphic Communications to develop a pipeline which uses only online AI content generators to produce designs based on a …
Measuring Designers ‘Use Of Midjourney On The Technology Acceptance Model, Shuhan Shen, Yuetong Chen, Min Hua, Mai Ye
Measuring Designers ‘Use Of Midjourney On The Technology Acceptance Model, Shuhan Shen, Yuetong Chen, Min Hua, Mai Ye
IASDR Conference Series
The study uses Technology Acceptance Model (TAM) to gain insights into user reaction to the new Midjourney model. While earlier studies had applied the TAM model to different applications, the TAM framework has not been used in AI-Generated Content applications like Midjourney. The study aims to analyse the relationship between the variables of TAM including Image, Perceived Ease of Use, Perceived Usefulness, Attitude, Behaviour Intention and Actual Use. The participants include 100 designers in which 60 of them have used Midjourney before. The results reveal a strong positive correlation between the actual use of Midjourney and the Perceived Ease of …