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Graduate Theses, Dissertations, and Problem Reports

2020

Music

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Full-Text Articles in Arts and Humanities

It’S Just Muzak: Music, Activism, And Advertising., Avery Brzobohaty Jan 2020

It’S Just Muzak: Music, Activism, And Advertising., Avery Brzobohaty

Graduate Theses, Dissertations, and Problem Reports

This thesis builds on recent scholarship explaining the relationships between music, advertising, and society through a series of focused case studies in the clothing industry. Globally ubiquitous and reaching all socioeconomic strata, the fashion industry offers a useful focus because, in addition products, it also sells identity. Fashion is a means for individuals to create and express identity by associating themselves with certain brands and styles that help express social, political, economic, and ethical standings as well as gender, sexuality, race, and religion. This thesis considers the ways that sound and music influence the aesthetic and mood of recent fashion …


Music And Politics In Figure Skating: American And Soviet Nationalism, Cultural Diplomacy, And Identity At The Winter Olympics, 1968–1988, Mary Bridget Golden Jan 2020

Music And Politics In Figure Skating: American And Soviet Nationalism, Cultural Diplomacy, And Identity At The Winter Olympics, 1968–1988, Mary Bridget Golden

Graduate Theses, Dissertations, and Problem Reports

This thesis situates figure skating, music, and Cold War politics during three separate Winter Olympic Games held in 1968, 1976, and 1988, examining the impact of this intersection on the sport of figure skating. Through a survey of seven Olympic medal-winning figure skating programs in the men’s and women’s single divisions and the pairs’ division, evidence of the relationship between politics and music is examined in the musical selections of the skaters’ programs. This thesis also explores the overwhelming prominence in skating programs of musical selections that appealed to the tastes of an elite majority during the Cold War, while …