Arts and Humanities Commons^™

Strategic Social Media For Small Congregations, Heather R. Sparkman

Theses

Utilizing social media to draw and build a community of followers is the typical work of the modern Influencer and large organizations. But for a small church, using social media may seem like a wasteful or exasperating experience due to the sheer work that is involved in the enterprise and inconsistency brought on by a lack of strategic thought. The development of this assessment and philosophical metric focuses less on statistical metrics and more on stable principles that relate to values, context, and culture.