Arts and Humanities Commons^™

Visionaire Branding Company, Toni Joy Forsythe

Graphic Communication

It has been a goal of mine to one day launch my own branding and marketing agency, therefore this opportunity has allowed me to ideate what the agency would look like in terms of branding and business. I developed Visionaire Branding Company, a branding and marketing agency located in Central California. Creativity has always been at the forefront of my ambitions and Visionaire is a reflection of my passion for taking businesses to the next level and doing it with a vision.

Rebranding The Cal Poly Writers' Collective, Micah Wilkins

Graphic Communication

For my senior project, I rebranded the Writers’ Collective, Cal Poly’s creative writing club. This process included collecting feedback from the club members and creating both physical and virtual deliverables. I designed a new logo, then created a brand based around it. Using these, I then designed merchandise featuring the logo, such as stickers, and also designed a new template for the club newsletter. To ensure the rebrand is effective, I created a guide on best file practices and uploaded this, as well as all the designs I had created, to the club’s Google Drive, so that future officers can …

Fiore Jewelry: Branding And Packaging Design, Trevor A. Mcgall

Graphic Communication

My senior project incorporates my interests in the packaging field with structural and graphic design challenges, as well as materials consideration. I have designed the primary packaging for a hypothetical online jewelry brand. I have also created the logo, color scheme, and corresponding packaging graphics for this made up brand.

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

Here For A Reason: 1969 To 2019 - Fifty Years Of Ethnic Studies At Cal Poly, Grace Yeh, Catherine Trujillo

Creative Works

This project commemorates 50 years of Ethnic Studies student activism and the program’s development. In 1968, students protested across the nation and at Cal Poly against institutionalized racism and educational inequities, leading to the establishment of the first Ethnic Studies programs. Cal Poly’s Ethnic Studies Department was created in Fall 1969 as a culmination of these students’ efforts to recruit and retain students and faculty of color and to transform the curriculum to serve the community. The department disappeared in the 1980s but, again, through student organizing and movement building, was reborn 25 years ago in 1994. This catalog represents …

Don’T Believe The Hype: The Radical Elements Of Hip-Hop, Jenell Navarro, Catherine Trujillo, Jeremiah Hernandez, Logan Kregness, John Duch, Anna Teiche

Creative Works

“Don’t Believe the Hype: the Radical Elements of Hip-Hop” is an installation that showcases the five elements of hip-hop culture. These elements—graffiti writing, breakdancing, deejaying, emceeing, and knowledge production— have been utilized to speak truth and justice about social ills in the United States and beyond. This exhibit illustrates the conscious roots of hip-hop culture from the South Bronx in the 1970s and follows that course to our current moment, where hip-hop still remains a powerful voice for those who are marginalized by dominant structures of power.

The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich

Graphic Communication

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …

Vogue As An Example Of Effective Fashion Magazine Covers, Kiefer Hackney

Graphic Communication

Abstract

In this study, my objective was to determine what cover design elements contribute to the success of Vogue, the world’s leading women’s fashion magazine. I found that color, fonts, layout, and photography all work together to make a cover that both catches the reader’s eye and gives the reader information about the magazine’s contents. I was able to narrow this down through extensive research on the background of women’s fashion magazines and, specifically, the history and future of Vogue.

In order to find out what is different about Vogue’s printed magazine covers compared to other fashion …

Lilypond Identity, Branding, And Marketing, Elise Bartley

Art and Design

Lilypond USA is a Colorado-based company specializing in developing and selling specialty women’s bags, backpacks, and luggage. Their inaugural line was launched in July of 2009. This project discusses changes and refinements to their existing products through verbiage and visual edits, proposes marketing and development strategies with a product development plan developed, discusses and develops branding in the development of a new identity system as well as through branding copy and imagery. Focus Group strategies, outlines, and results are developed and discussed in detail as well. The final result is a printed deliverable proposal to Lilypond with all of the …

Visually Sound: An Exploration Of Design + Music, Justin Rodriguez

Art and Design

Visually Sound: An Exploration of Design + Music, is a book comprised of a series of works exploring the relationship of design and music. There are four compositions which are inspired by four different songs: “Wake Up” by Arcade Fire, “Chicago Zoo” by The Cool Kids, “Reptilia” by The Strokes, and “Sleepyhead” by Passion Pit. Within the book are the lyrics to each song, and my thoughts on my ideas behind each of the four designs.

This report contains my research, process, results and personal discoveries. My documentation includes visual research in the form of digital mood boards, inspirational work …

Approach At Marketing, Douglas Meyer

Art and Design

In this senior paper I wanted to work on marketing a chair through different angles of design. These angles include logo design, photography, packaging design and a few advertising works to go along. I felt that the broad parts of this project would help in creating a portfolio piece that I have designed from the ground up. In reading my paper you will see the different approaches that were made and what ones worked. In all the pieces I am going to have to research to find the best way to approach these made up problems.

Barbi Breen-Gurley Dressage Website, Scott Alan Mcvicker

Art and Design

This is a report about a senior project website design. It is designed to broaden a customer base for a local company. This report contains information pertaining to the development of this website.

Byzantium: Keeper Of The Story, Shelby Moulden

Art and Design

This is a report documenting the process of art directing Byzantium, an annual literary journal from Cal Poly's English department. This procedure includes the research, ideation, design, and implementation of the book from concept all the way to the final printing and distribution of the book.