Arts and Humanities Commons^™

Defining Her Future Conference Application, Michaela Stauber

Graphic Communication

The Women and Business club hosts the Defining Her Future Conference every year in order to empower young women and aid in their professional development. The conference has many opportunities for students to connect with professionals and learn from inspiring women but it does not currently have an application to enrich the experience. An application with all current conference information would minimize waste, provide conference information and logistics, and allow participants to network.

Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini

Graphic Communication

The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.

Goodreads App Redesign, Lily Atazai

Graphic Communication

This project will be working on a redesign of the app, GoodReads. This app is used for readers to rate and comment on the books that they are currently reading or have finished. It allows for a community for readers to interact with one another, which essentially acts as a social media. All the users contribute to the rating of each book, which helps others decide if they would like to read it or not. There is also a filter function that allows readers to find new popular books, as well as search for them based on the genres they …

The High Tide Inn Rebrand, Caroline Turnbull

Graphic Communication

For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …

Laguna Love: A Sustainable Bikini Collection, Aubrianna L. Davenport

Graphic Communication

Graphic Communication can be applied to various industries of design. As a Cal Poly student I had the opportunity to study abroad in Florence, Italy. During that time I studied fashion and product development, which sparked my desire to become a textile designer one day; I specifically hope to work in the surf apparel industry. Whilst taking textile design classes abroad, I learned that I could apply my love for graphic design to the fashion industry quite seamlessly; I am thankful that Graphic Communication has provided me with the skill sets in Adobe Creative Cloud, especially, when applying my knowledge …

Burt's Bees: Branding And Packaging Update, Mia Rogers

Graphic Communication

This project will focus on examining the existing brand identity, package design, and social media marketing collateral for Burt’s Bees personal care company in order to create updated versions of each. I will be re-branding the products to appeal to a wider target audience, focusing primarily on Generation Z and their consumer preferences.

My deliverables will consist of a complete brand style guide (logo variations, primary and secondary color palettes, typography, and visual collateral), updated packaging (four popular lip balm flavors, the beeswax hand salve, and two facial cleansers), and an example of a digital advertisement showcasing the new brand …

Design/ Rebranding Of Andies Cafe To Go Packaging, Ryan Oscar Kastella

Graphic Communication

The following pages goes over the creation of To go packaging for a restaurant called Andie’s Cafe that sorely lacked it. The To go packaging that was created for this was Menus, Tamper Seal Stickers, Bags, and a Burger Wrapper. The goal in creating these is to increase there brand awareness and improve there current packaging branding.

Rebranding The Cal Poly Writers' Collective, Micah Wilkins

Graphic Communication

For my senior project, I rebranded the Writers’ Collective, Cal Poly’s creative writing club. This process included collecting feedback from the club members and creating both physical and virtual deliverables. I designed a new logo, then created a brand based around it. Using these, I then designed merchandise featuring the logo, such as stickers, and also designed a new template for the club newsletter. To ensure the rebrand is effective, I created a guide on best file practices and uploaded this, as well as all the designs I had created, to the club’s Google Drive, so that future officers can …

Shiso: Asian Culture In San Luis Obispo, Natalie Elise Tsoi Rockhold, Mia Lee Candy

Graphic Communication

There is a serious lack of representation on the subject of Asian culture and history in SLO. This magazine aimed to put a spotlight on this topic, with the unique lens of both authors also being mixed-race and how that factored into us finding a cultural community. Through our use of applied design we demonstrated and developed our technical skills in Adobe CC and tactile skills in printing and binding. We created a printed magazine which incorporated cultural elements into its design. We aimed to reflect a strong message in a captivating visual medium, and used personal skills in web …

Nitedaze Branding And Marketing Collateral, Natalie Richey

Graphic Communication

Electronic Dance Music, more commonly known as EDM, has been gaining popularity ever since it emerged in the early 1990’s specifically in the United States and France. EDM festivals and concerts are some of the top music scenes on earth, and typically appear in urban locations with high populations often bringing the biggest artists out to perform.

Therefore, a few of my friends decided to create the music promoter and distribution company, NiteDaze, in hopes of expanding EDM and rave culture throughout the United States to beautiful locations that rarely experience this type of concert, all while giving small EDM …

Khruangbin On Tour, Meghan Eileen Connolly

Graphic Communication

My senior project, Khruangbin On Tour, creates the opportunity to ideate and promote Khruangbin’s, a three-person band, tour through branding and merchandise. The goal is to create visuals, such as a poster or t-shirt design, to complement their songs and the band as a whole through the use of color palettes, typography, objects and illustrations. The music’s feeling and aesthetic should be reflected in the visual aspects as it represents the artist overall and speaks to the audience.

Corvette Pacifica Website Redesign, Kyra M. Smith

Graphic Communication

This project is meant to redesign the website for Corvette Pacifica by improving usability and overall experience in order to increase website traffic and revamp the company's branding. The end deliverables include high fidelity mockups for various pages of the website, as well as improved branding such as logos, fonts, and color schemes. The end goal is to have something that could potentially be coded into a fully working website in the near future.

Eventhub Application: Sharing Medium For Popup Stores / Events, Coby Hong

Liberal Arts and Engineering Studies

Creation of Full Stack web application using technologies MongoDB backend, REST API services, and React.JS front end. Web application centered around providing a news feed for local businesses and popup events to post / share their listings on. Users can log on with their Google account to traverse the website.

How Representation Of Game Information Affects Player Performance, Matthew Paul Bryan

Computer Science and Software Engineering

The goal of this small experiment was to see if it could be determined whether or not user interface design and the way information is portrayed in a game can affect a player’s performance in that game. During this study, 26 anonymous participants selected one design of a timer from three different categories to be used in a simple, objective-based game. 10 different participants were then run through three levels of that game, with each level corresponding to a different version of timer. The amount of objectives completed were recorded, as well as their thoughts on which version they preferred …

Trends Within Craft Beer Packaging, Aurelia See

Graphic Communication

While the print industry is facing a changing atmosphere, one thing is as sure as death and taxes— there will always be a market for print within the packaging industry. There is a growing market within the craft beer industry, and with that comes competition for each brewery. Many breweries are finding it difficult to use their beer’s first point of sale, the packaging, to their advantage when attracting consumers to their product. The purpose of this research is to provide the reader with knowledge and insight into package design, with special emphasis on designing for current trends and for …

Visualizing Population Density Based On Wifi Router Location And Network Usage, Tyler Deitz

Liberal Arts and Engineering Studies

This research paper introduces a prototype of a feature for Robert E. Kennedy’s maps web application. The feature visualizes population density based off wifi router location and network usage within the building. The significance of the feature is noted by documenting the library’s transition into a hub for student life and campus culture, which increases the space’s occupancy and visitor retention for a longer time. The feature is based off a Voronoi diagram map distribution which strongly affects its technical and visual implementation. The end product is user tested by Cal Poly students and received a 93.5% satisfaction rate.

Brand Identity For New Artists In The Music Industry, Drea Achacoso

Graphic Communication

The purpose of this study was to evaluate the aspects of brand identity and apply it to new artists in the music industry. The research from this study was applied to Hills & Strongholds, an aspiring alternative rock band. Designs were created for the band’s brand identity on multiple platforms that attempted to portray the band’s musical vision. A survey was conducted to determine which logo and album artwork designs were able to effectively transport the bands genre and vision based on the audience’s perception. The results of this study can be used to develop Hills & Strongholds into a …

The Sustainability Movement And Its Effects On Package Design, Gillian Mcglynn

Graphic Communication

The goal of this study was to examine how the sustainability movement has affected the packaging industry and how packaging design has changed to appeal to the more environmentally-friendly consumer. Furthermore, it examined how sustainability is defined and the specific design aspects that suggest a package is “green”. Consumer price and quality perceptions of green products were analyzed. The objective of this study was to expand consumer’s knowledge of what is sustainable and find how effectively consumer product companies are marketing to the “green” consumer.

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.

Is Retro Packaging Making A Comeback? Is Old The New “New”?, Andrea Hodgson

Graphic Communication

The purpose of this study was to investigate consumer perceptions of retro packaging vs. modern packaging. A survey was administered to different groups of people around Cal Poly asking participants which packages they preferred in terms of design and perceived quality. The participants indicated their preferences and then expressed their views freely with an open-ended question.

The results of this study indicated that consumers had a strikingly high favor to modern packaging design over retro in terms of design and perceived quality. There was no difference across generations.

Although retro packaging may look appealing, customers are not likely to purchase …

Creating Pixel Luxury: Research And Design Of A High Quality Resource Website, Kendall Dea

Graphic Communication

The purpose of this study was ultimately to create a website featuring useful resources for designers and creative individuals. This paper examines past studies dealing with user interface and design fundamentals of web design, and then applies their results when planning the basic layout of the final website. The website was then coded and uploaded online with the name, Pixel Luxury. After finishing and uploading the first version of the website, some of the primary challenges that arose during the creation process were documented, as well as many of the useful tools that aided the overall design and coding process. …

Trends In Logo Design Among Fortune 100 Companies, Juliane Bone

Graphic Communication

Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.

Arguments By Analogy, Matt Donner

Philosophy

This paper is an inquiry into the largely unexamined analysis of arguments by analogy (ABA). By exposing the degree of philosophical complexity, which ultimately renders evaluation of ABA subjective, we shall see that the most appropriate doxastic attitude to adopt, with respect to the conclusions drawn from these arguments, is often suspension of judgment. A critical examination of Copi’s criteria for evaluating ABA shows that while these criteria work well for simple arguments, they fail when considering more philosophically profound ABA. This paper supports these claims by using Cleanthes’ teleological argument for the existence of God from Hume’s Dialogues Concerning …

A Taste Of Design: Incorporating Semiotics Into Flavor Of Slo 2011, Michael B. Leibovich

Communication Studies

This paper explores the use of semiotics in designing a logo, brand, and website for Flavor of SLO 2011: a non-profit food, wine, and beer tasting event benefiting United Way of San Luis Obispo County.

Print And Video Games, Rochelle Reyes

Graphic Communication

The purpose of this study is to learn about and show the impact of downloadable games on the printing industry. With new technology comes time-saving convenience; however, the increase in “going digital” decreases a need for what would otherwise have been a point of sale purchase.

This study investigated the current trend of video game use and purchases and how much of a factor print, such as the game’s packaging, played in aiding with the game’s purchase. The study was conducted by creating a survey on SurveyMonkey.com and disseminating it via the Graphic Communication department at California Polytechnic State University, …

Give A Dog Your Heart: Love Will Come Your Way, Kendra Nomoto, Amanda Wayland

Graphic Communication

Give a Dog Your Heart: Love will Come Your Way is a children’s book that is meant to help children cope with the loss of a pet. The purpose of this study is to take into account all of the design and publishing possibilities for this project. It addresses typography, illustration, and use of color that is appropriate for children.

Terry Hoage Vineyard Re-Design, Sara Hamling

Art and Design

This document includes an introduction to the Terry Hoage Vineyard Re-Design project including the problem, the purpose and limitations of the study and a glossary of terms. It also includes an overview of the research found before the design process, a documentation of the design process and a summary with recommendations for students with similar projects. Images are referenced throughout the paper; these images can be found at the end of the paper.

Senior Project Artist Book, Adam Wirdak

Art and Design

This paper explains the process of ideation, topics of research, hand building, woodworking, and production, as well as a summary of my project.

My senior project involved the creation of an artist book. My artist book consisted of six maps (roughly 10.5” X 10.5”), two trays of individual words (roughly 520 words in total), six dowels, one string of twine, and a box which holds all elements of the project.

Paul Bunyan Design Assemblage, Ashley Sickler

Art and Design

This project contains a design assemblage dedicated to the legendary figure, Paul Bunyan. The system includes, a typeface, a logo, a color palette, a pattern, and a poster.