Arts and Humanities Commons^™

Exploring Podcasting As A Medium For Sharing Modern Issues With College-Age Demographics, Arabel Grey Meyer

Journalism

This paper examines the medium of podcasting and creating a personal brand through this medium. While analog forms of broadcast media such as television and radio were some of the most common sources of the public’s information until around the 1960s, technological advances and the creation of the internet drastically changed the way that the public absorbs and accesses its information. Media serves to provide several key roles in our society: entertainment, education, providing a platform to discuss issues, and serving the role of a watchdog for institutions and governments (2016). Podcasting, as a modern media form that has become …

Learning Documentary Film Production By Doing, Erin Lucille Grasty

Journalism

No abstract provided.

How It's Made: The Crime And Kombucha Podcast, Melissa Nemeth

Journalism

The goal of this senior project is to write, produce, edit and market a podcast through the application of skills acquired throughout the culmination of a Cal Poly journalism degree. The podcast created in conjunction with this senior project is called Crime and Kombucha. Crime and Kombucha is a true crime and pop culture podcast hosted by two bubbly best friends, Marcela Cabral and Melissa Nemeth. It explores the relationship between true crime and pop culture, both of which cannot exist without the other in modern internet culture, using one genre to understand the other. In fact, the “Kombucha” …

Wavzine: Independent, Localized Cultural Journalism In The Digital Age, Jake Edward Davis

Journalism

wavzine (also called .WAV or colloquially known as “The Zine”) is a music, arts, and culture multimedia website and print periodical founded by Cal Poly students in the summer of 2020. Two years on, it was comprised of roughly 45 regular staff members and even more occasional contributors, all of whom are volunteers. Along with independently publishing articles, videos, podcasts, and art online, wavzine also organizes and hosts concerts for local bands, collaborates with local cultural events such as Shabang Music Festival and the San Luis Obispo Film Festival, and sells its own branded merchandise. To its 2,700 Instagram followers, …

The Future Of Media, Social Media, And Sports Media, Garrett Kramer Brown

Journalism

I hope that the findings of this project help guide and propel student media on how to create content tailored for social media. In my experience at times, it can seem like student media tends to throw everything at the wall and will just see what sticks. While that is sort of the nature of the business that doesn’t mean smarter methods can’t be taken. Also, it specifically gives guidelines to sports coverage, again, in my experience, it seems to me colligate sports coverage seems to be very stuck in their ways, which is not necessarily bad but at the …

A Podcast Designed To Discuss The Lives Of Students, Faculty, And Alumni In The San Luis Obispo Community, Sienna Addison

Journalism

This project was developed to describe the process of creating and launching a podcast for students, faculty and staff of California Polytechnic State University in San Luis Obispo to educate and inspire endeavors in entrepreneurship. The research began with the growing use of podcasting in higher education, as well as the increase in popularity and accessibility of podcasts in the last 20 years. The project was first developed by David Kozuch, a student at California Polytechnic State University in the fall of the 2019 school year and has continued to grow in the years since. Polycast is the published resulting …

Golden Photo And Media, Natalie Goldstein

Journalism

After discovering photography in 2018 and dedicating the past year of my life to this passion I want to turn it into a career. This paper looks into the necessary research it takes to start a photography business. After carefully conducting the research, I created a business proposal appropriate to our current pandemic situation. I looked at different ways COVID-19 will affect my desired profession and the events and music industry in which I hope to work. After thoroughly familiarizing myself with these industries, I was able to discern that a career in photography is possible if I market myself, …

A Screenplay For Bystander Intervention For Sexual Harassment Scenarios For College Students, Shanti Herzog

Journalism

This project was developed to describe the drafting of a screenplay for an interactive, virtual reality sexual harassment training module for students of the California Polytechnic University, San Luis Obispo. The research began with the examination of the prevalent and persisting issue of sexual harassment within college campus communities, and how to present college students with the tools to intervene as bystanders, thus encouraging them to intervene when encountering sexual harassment scenarios. The resulting screenplay was written to provide college students at Cal Poly with strategies to identify and take action when encountering sexual harassment, especially in small group gatherings …

"The Hoof" Satire Column: Humorous Critiques For Student News Engagement, Hannah M. Benson

Journalism

The following study investigates how to develop and maintain a satire column within a university newspaper in order to increase news-related engagement within a student body. The changes within the media are growing exponentially and the California Polytechnic State University, San Luis Obispo (Cal Poly) student who developed “The Hoof” saw the need for satirical content created by students, for students. The column’s focus was to create and publish entertaining and informative articles concerning Cal Poly-related issues. With scholarly research, the intent of the column aims to mimic the style of well-known satirists and follow the principles of public journalism, …

A Year After Blackface: Where Are We Now? A Mustang News Campus Climate Special Edition, Quinn Augusta Fish

Journalism

The following is the introductory editorial I wrote for Mustang News’ special edition newspaper entitled “A Year After Blackface: Where Are We Now? A Campus Climate Special Edition” (Fish, 2019). Though lengthy, it serves as an effective abstract for this research paper:

I’m Quinn Augusta Fish and I’m a journalism and ethnic studies senior at Cal Poly San Luis Obispo. I am a white, cisgender, heterosexual, upper-middle class woman; most of which I knew nothing about before coming to Cal Poly. In the class structure that is America today, I exist in the second ring, just under white, cisgender, heterosexual …

Perceived Credibility Of Radio News Broadcasters: An Analysis In Profit And Nonprofit Settings, Allison M. Gutwein

Journalism

Radio is everywhere. It follows us into our cars, our homes, and even sneaks its way into our pockets through the powers of online streaming and smart phones. Aside from music programs, news programs are, and have been for the last century, prominent fixtures on the airwaves. But why should we believe what we hear on news radio?

25 Under 25 Film Fest, Michael Frank

Journalism

This project is a roadmap on how to create a film festival with unprecedented origins. It shows the amount of work, the amount of resources, and the amount of contacts that a student must gain in order to achieve success in an event of this nature. It details my own journey as the founder and architect of the 25 Under 25 Film Fest, a two-day film festival highlighting 25 films by filmmakers around the state of California. The festival was a highly successful event with numerous facets, which will be outlined with this evaluation. This examination of the festival will …

Evaluating The Potential For Social Change Through Fashion Blogging, Nina Anastasia Doering

Journalism

As fashion blogs grow in popularity and number, much research has been done to evaluate their potential for commercial gain. Little research, however, has been done on fashion blogging’s potential as a vehicle for political and social advocacy. This paper seeks to address this gap by examining two fashion blogs, StyleLikeU and Chinatown Pretty, that combine style blogging with advocacy, in order to understand how they communicate with audiences to pursue their advocacy-oriented missions. In a world where fashion blogging is only growing in popularity, but is increasingly tied to commercial goals, this study is more relevant than ever. This …

Corporate Social Responsibility: An Analysis Of Its Impact On Large Companies And Society, Alexandra Marie Gray

Journalism

The success of a business is often determined by the economic status it has built itself to, or the magnitude of its renowned distinction across society. The topic of CSR is often overlooked as a minor aspect of helping the business grow.

Corporate Social Responsibility (CSR) can be characterized into many facets. Some, when thinking of the topic, will think of giving back to its community. Others will associate it with keeping a modest supply chain or healthy working conditions (Agaard, Valente, & Rasmussen, 2007). Either way, any instance where a business acts on social activism and producing for the …

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …

Music Industry Sales: How Streaming Services Such As Spotify, Apple Music And Tidal Affect Album Sales, Gurpreet Bhoot

Journalism

No abstract provided.

Lgbtqia Representation In College Media, Alexis Mccoy-Caso

Journalism

This study and project looks at LGBTQIA representation in college media and how there can be more and better. The purpose is to improve LGBTQIA representation college media outlets. The study includes three interviews with experts as well as a review of literature.

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Social Justice Education: Using Communication Activism Pedagogy To Help University Cultural Centers Increase Campus Diversity & Inclusivity, Sophia T. Vu

Journalism

This study examined how student affairs professionals, especially those in cultural centers, could increase campus diversity and inclusivity. More specifically, it sought to find a theoretical basis for social justice education programs that could increase campus climate. It was performed as a single site case study at California Polytechnic State University, San Luis Obispo. Three Cal Poly student affairs professionals were interviewed for qualitative data which were then compared and analyzed with the literature surrounding campus diversity and inclusivity. The study concludes that student affairs professionals can increase campus diversity and inclusivity by developing social justice education programs that not …

Social Responsibility And Public Radio: Using Community Reporters To Make News More Responsible, Spencer Marley

Journalism

Public radio has experienced a surge in listenership. With the rapid decline in newspaper readership, radio has become one of the only methods that news can be disseminated to people across a wide socio-economic stratum. The cost of a radio is cheap and most people are spending more and more time listening in their automobiles. Recent studies show 92% of Americans age 12 or older listen to the radio weekly if not more.

With the introduction of cheap digital audio recorders and broadcast quality microphones on most smartphones, it has never been easier for the general public to produce their …

Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi

Journalism

Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …

"I Wasn't Born A Boy – I Was Born A Baby": Best Practices Versus Accepted Practices In News Coverage Of The Transgender Community, Anna Hornell

Journalism

As transgender people and issues have gained prominence in American media over the past few years, more and more journalists find themselves covering a small and marginalized community that they may not have any previous experience with. Using standards set by LGBT media watchdog GLAAD, this study aimed to examine how the prevalence of problematic journalistic practices in covering the transgender community has (or has not) changed in recent years. A content analysis of 1,019 U.S. newspaper articles from 2009 and 2014 revealed some significant changes: almost all GLAAD-identified problematic practices that were studied appeared less commonly in 2014, although …

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

How To Protect A Literary Character Through Copyright And Trademark, Annie Provenzano

Journalism

This paper is about finding the best practices in which to protect a literary character as an individual and help authors keep the rights to their characters when the characters are taken out of the original work. It focuses on the basic copyright and trademark laws, how they apply to a literary character, what is afforded to the character for protection, and the lack of protection by the courts. The research helps facilitate ideas and advice on how to better protect a literary character before and after the process of copyrighting or trademarking the work.

Public Relations In The Fashion Industry: The Use Of Blogging To Build Customer Relations Through Accessibility/Approachability, Jordana Shiau

Journalism

This study analyzes the platform of blogging and how it can be used as a public relations tool to create relatability and accessibility in the fashion industry, an industry that has notoriously been exclusive to the public. The rise of social media has given audiences a “behind-the-scenes” look into the fashion industry and has provided a voice to the industry. Audiences no longer just view the fashion industry as an exclusive club that no one can join: it has become an industry that anyone with a blogging platform and a smart phone can participate in. As personal style bloggers become …

Life Facing Bars: A Film Documentary, Matthew Yoon

Journalism

No abstract provided.

Best Practices In Social Media: How Newspapers Can Utilize Social Media Networks, Holly Dickson

Journalism

The following study investigates the best social media practices available for newspapers, with the goal of increasing social media followers and interaction, and gaining increased traffic and readers on a newspapers website. By taking the conclusions about best practices made in the study, the study also works to specifically form best practices recommendations for Mustang Daily, the student-run daily newspaper at California Polytechnic State University in San Luis Obispo, California. This study focuses on the best practices available in current social media by consulting existing literature on the subject and interviewing experts in the fields of media and social media. …

Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney

Journalism

The following study investigates how to design and implement an effective interactive marketing strategy for the television industry. The study also explores how satellite media tours and social media, specifically Twitter, can be used together in an interactive marketing plan. As new technology is continuously being developed and target audiences are increasingly demanding instantaneous interactive content, it is pertinent to understand how to successfully use these tools in a marketing plan to engage audiences. According to Nick Abramovich, the Chief Executive Officer of Synaptic Digital, a multichannel digital media creation and distribution platform (Inc Magazine, 2011), “brands are realizing that …

The Need For Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen

Journalism

This paper includes an examination of the decline in foreign news coverage, the factors contributing to the decline, the implications of decreased coverage in a democratic society, the market for international news, and an explanation of various models of foreign correspondence in relation to the quality of work produced contrasted against the cost of production.