Arts and Humanities Commons^™

The New Wbgu: A Social Media Marketing Strategy, Brittany Line

Honors Projects

This project looks to find the most effective ways of growing and engaging a social media audience for WBGU-FM. Included in this is strategy used to interact with more people, an analysis of what elements were effective, and ways to increase content. Social media holds growing importance in promoting and connecting with an audience. This project is needed because recently, WBGU-FM has not been frequently or effectively using their social media platforms to connect with the community. As the shift of WBGU-FM’s purpose takes effect to focus on more community aspects of radio, it is important to have multiple ways …

Culture Vulture: Navigating The Art Of Storytelling In Textual Studies, Blake Altman

Master of Arts in English Plan II Graduate Projects

The following portfolio contains four original essays that explore storytelling across multiple media, ranging from radio to literature to film & television. The first essay explores queer representation during the Golden Age of Radio in the United States. Following that, the next project explores the adaptation of Neil Gaiman’s American Gods from novel to TV miniseries, specifically in the development of one of its primary characters. The third essay is a discussion of two Palestinian films that share commonalities as part of a larger culture, and the fourth is an exploration of the Internet using Aldous Huxley’s Brave New World …

Music & Media: A Senior Recital & Honors Project, Kayla Luteran

Honors Projects

Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.

While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With …

Media Literacy Curriculum For The Adolescent Young Adult Classroom, Leah Oliver

Honors Projects

The American public education system has been lagging behind other developed nations in its implementation of media literacy curricula throughout all grade levels. As mass media outlets (including television, film, magazines, advertisements, and video games) become more prevalent in our society, the accompanying job market and the everyday use of electronic media platforms require high school and college graduates to have at least a basic understanding of how media can be used to disseminate information and to buy and sell products. Moreover, research studies in the field suggest that exposure to popular culture mass media can greatly influence teens’ self-esteem, …