Arts and Humanities Commons^™

Women In Leadership: A Comparative Case Study On Successful Leadership, Christine Newcomb

Honors College Theses

The purpose of this report is to understand what makes a successful female leader. Since there are so few women in executive level positions, especially chief executive officer positions, I became interested in analyzing how successful leaders act in contrast with how unsuccessful leaders act. To analyze, I will focus on the leadership of two prominent businesswomen, one who has been successful in their tenure, and one who has been unsuccessful. Mary Barra, CEO of General Motors, Inc. has been successful throughout her tenure, while Marissa Mayer, CEO of Yahoo has been unsuccessful in turning the company around. I will …

Empowering Women For Economic Growth: A Measurement Of Social And Demographic Impacts On Afghan Women In Business, Tracy Taylor

MPA/MPP/MPFM Capstone Projects

Non-governmental organizations working in conflict-prone, resource-deprived developing countries face a very unique set of challenges. Like with other non-profits, program dollars and other resources must be allocated carefully and thoughtfully so the maximum output is achieved with the inputs allotted. Unlike other non-profits, however, the political, social, and economic environment is constantly changing in developing countries like Afghanistan. Basic human needs are not being met, leaving the path to NGO program success fraught with seemingly impossible challenges. This is the case for Peace Through Business, a training and development program serving women entrepreneurs in Kabul, Afghanistan.

Peace Through Business seeks …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Success Factors For Women Of Color Information Technology Leaders In Corporate America, Annette Skervin

Walden Dissertations and Doctoral Studies

The 2013 United States Census data documents the significant underrepresentation of women of color in the information technology (IT) field. Women of color (Black, Hispanic, Asian or self-classified as non-White) represent an untapped resource in an industry with a low unemployment rate, high starting salaries, and a projected 18% growth rate by the year 2022. Prior researchers have studied White women in IT and have not provided a voice to women of color leaders. The specific problem addressed was the under-representation of women of color IT leaders in corporate America. The purpose of this phenomenological study was to investigate the …