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"Bring Out Your Dead!": Cashing In On Shakespeare In The First Folio, John M. Bowers

Special Collections Events

William Shakespeare wrote his plays for box-office profits at the theater, not for a reading public. When his old colleagues John Hemings and Henry Condell published his plays seven years after his death, they too were looking for financial profit and "packaged" the dramas -- as well as the dramatist himself -- to boost income by appealing to a new market of readers, thus making Shakespeare the subject of literary studies ever since.