Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Arts and Humanities
Nonsmoker’S Perceptions Of Male And Female Cigarette Smokers’ Credibility, Likeability, Attractiveness, Considerateness, Cleanliness, And Healthiness, John S. Seiter, Harry Weger Jr., Mandy L. Merrill, R. Mark Mckenna, Matthew L. Sanders
Nonsmoker’S Perceptions Of Male And Female Cigarette Smokers’ Credibility, Likeability, Attractiveness, Considerateness, Cleanliness, And Healthiness, John S. Seiter, Harry Weger Jr., Mandy L. Merrill, R. Mark Mckenna, Matthew L. Sanders
Languages, Philosophy, and Communication Studies Faculty Publications
This study examined perceptions of male and female models depicted smoking or not smoking cigarettes. Undergraduate students viewed photographs of smoking or nonsmoking models and then rated the models' credibility, homophily, attractiveness, likeability, considerateness, cleanliness, and healthiness. Analysis indicated that being viewed as a cigarette smoker damaged people's images. With the exception of two dimensions of credibility, smokers, compared to nonsmokers, were rated less favorably on every variable examined in this study. These results are discussed.