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Teaching Students How To Analyze And Adapt To Audiences, John S. Seiter, R. H. Gass

Languages, Philosophy, and Communication Studies Faculty Publications

Not long ago, one of the author's students told him, “I won't be able to make it to your class today. I have to study for a test in another course. Will I miss anything important?” The author, of course, had heard this excuse before, as many of us probably have. What made this interaction more amusing was what, by coincidence, the student was going to miss that day: a discussion on analyzing and adapting to audiences. Had she attended the class, we wonder if she would understand the negative ways in which her excuse might be interpreted by a …