Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 3 of 3
Full-Text Articles in Arts and Humanities
Rebranding Lauren Hope Photography, Lauren H. Toomey
Rebranding Lauren Hope Photography, Lauren H. Toomey
Graphic Communication
Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.
Moondoggie's Ad, Mia Horvath
Moondoggie's Ad, Mia Horvath
Graphic Communication
I created a 2 minute ad for Moondoggies that defines the brands “attitude” as well as establishes its demographic, highlights the products they sell, and showcases the natural beauty of the region Moondoggies was founded in.
Branding And Designing A Website Mockup For A New Curly Hair Brand, Sophie Isabelle Shif
Branding And Designing A Website Mockup For A New Curly Hair Brand, Sophie Isabelle Shif
Graphic Communication
For this project I created a fictitious curly hair brand named Twirl. Twirl’s mission is to make curly hair care fun and easy. I started by making a logo and creating branding guidelines. Next I designed some labels and put them on packaging mockups. I wanted this project to have a UX/UI element so I made a landing page wireframe and then converted it into a mockup that incorporated the branding guidelines and packaging mockup. Throughout the design process I kept the brand’s mission in mind, and prioritized the user’s experience with the products and website.