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Shooting For The Stars: American Gun Advertising And Technology During The Cold War, Angela R. Frye

Theses, Dissertations and Capstones

Advertising has existed in various forms for centuries. Although it has become almost a science today, marketing to consumers through the use of advertisements has ancient origins. Initially, advertising appeared in vocal form, with town criers and barkers, to a few printed signs, which were dated as far back as the Roman Empire’s advertisements for gladiator events. Historians believe that the first English language advertisement was a handbill created by William Claxton in 1478, for one of the books he printed. These handbills became increasingly sophisticated over time and essentially formed the basis of modem print advertising. Their value in …