Arts and Humanities Commons^™

Battling Over Bargain-Hunting: Defining The American Consumer Through Mass-Consumption Shopping Practices, 1909- 1915, Angela Xiao

Harvey M. Applebaum ’59 Award

This essay examines the debate and backlash against bargain-hunting in the first two decades of the 20th century across the United States. Using newspaper coverage and advertisements, congressional testimony, and the writings and speeches of businessman Ed Filene, it provides an account of the social and political discussion surrounding the practice of bargain-hunting, which include tensions at various levels. It concludes that the debate surrounding bargain-hunting and bargain-hunters, the women who most often engaged in such practices, reflected the challenges of imagining the concept of the American consumer and grappling with the role and relationship of the consumer as a …