Arts and Humanities Commons^™

Momentary Musics: How Spotify And The Attention Economy Transformed Music From Art Form To Affect, Tobias Hess

Senior Projects Spring 2022

The rise of music streaming platforms such as Spotify, and the concurrent emergence of what is broadly known as "the attention economy" have radically shifted the aesthetics of the music industry, as well as the artistic subjectivities of artists that operate within this paradigm. Through a formal analysis of Spotify's recommendation algorithm, I argue that algorithmic curation systems such as Spotify's create a new cultural paradigm that has replaced Adorno's conception "culture industry." What has replaced it is a dispersed meritocracy where success is determined by how well individual cultural actors conform to the preferred aesthetics of algorithmic platforms. Using …