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Full-Text Articles in Arts and Humanities
The Dilemma Of Empty Halls, Joanna Lauer
The Dilemma Of Empty Halls, Joanna Lauer
Musical Offerings
Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience.
Arts Madness: A Weeklong Celebration Of The Arts, Cedarville University
Arts Madness: A Weeklong Celebration Of The Arts, Cedarville University
Arts Madness
Arts Madness, a week-long celebration of the arts, featuring a pops concert, choral and instrumental ensemble concerts, solo recitals, a theatre production, and a student art exhibit, from March 28-April 3, 2014