Arts and Humanities Commons^™

Technical Communicators In Marketing: Switching Roles And Changing Ethical Perspectives When Working With Content Marketing, Nicole Alvarez

Electronic Theses and Dissertations

This thesis presents an alternate career path for technical communicators in the area of content marketing and expands on the ethical and goal-related issues associated with a career change to a marketing-focused role. Many of the skills necessary for technical communication are transferable to marketing communication roles; however, a successful career change requires that technical communicators understand how the ethical values and goals of marketing professionals can differ from those of technical communicators. Through a detailed literature review and autoethnographic study, this thesis discusses the performance goals of marketing professionals to determine how these clash with those of technical communicators. …