Arts and Humanities Commons^™

The Perfect Model: Exploring Gender Differences Within Commercial Graphic Design Preferences, Adeline Roberts

Undergraduate Theses

Personal preferences within graphic design are heavily shaped by social factors, including cultural practices. This project explores the effect of gendered-based experiences on visual design preferences, through investigating men’s and women’s preferences regarding graphic design elements, and the source of these opinions. The data was then used to create two educational images, which mimic contemporary magazine covers, visually illustrating the effects of gendered marketing and experiences on personal design preferences. These images were then attached to an interactive website, so that the findings and pieces from this project can be easily accessed by future audiences.

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …

Human Origins: An Infocomic, Jocelyn Grant

WWU Honors College Senior Projects

Perceptions of anthropology and especially human origins are skewed in the public consciousness, in part due to pop culture and in part due to longstanding misleading visual communication. This project is one experimental attempt to bridge the gap between anthropology education and the public through the application of design and design intentionality. With the book itself being currently unfinished, this project is equally an examination of the process of creating such a work and the visual choices the author made in pursuit of the project’s ideals.

Seeing By Creativity: A Creative Execution Designed To Bridge The Gap For The Visually Impaired, Breann Carty

Masters Theses

This research explores how design can simultaneously reach people who are visually impaired, along with those who can see, by integrating inclusive design. Research reveals that the visually impaired are frequently overlooked by graphic designers. These findings further show that blind individuals feel excluded from society. The aim of this study is to generate a collection of work that effectively combines visual design and braille to provide visually impaired people with a similar experience to those who are not disabled. To determine the most effective way of combining design elements and braille, experiments within focus groups were conducted. This exploration …

The Design Librarian: Graphic Design As An Essential Skill, Sarah-Anne Kennedy

Conference Papers

Developing the Library Workforce

Emerging and future skills required in the Library workforce.

The Design Librarian -graphic design as an essential skill.

In 2017 the Library carried out an audit of Library signage. In line with graphic design best practice, institute guidelines, the Official Languages Act 2003, branding and design guidelines were developed. Design guidelines for people with a disability were also incorporated. A team was established to look after all signage design, marketing, and social media. Over the last year, the team has developed a cohesive Library visual identity that promotes our services and resources across a range of …

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …

Sound And Vision: Marketing Recorded Music In The Age Of Radio, Daniel Martin Murphy

Theses and Dissertations

In the early 1930s, the popularity of radio and the economic austerity of the Great Depression threatened to make the phonograph record obsolete. However, by the time the United States entered World War II in 1941, records were returning to popularity. This return coincided with the first instances of the appearance of unique cover artwork on record albums. This thesis explores the cultural and industrial factors that converged in the late 1930s to make album artwork viable in ways that it would not have been earlier. This thesis also investigates how RCA Victor and Columbia, two record companies that had …

Colaboratory: Design Collaboration For The Greater Good, Stephanie Arends Neal

Electronic Theses and Dissertations

A university campus is comprised of countless students enrolled in an array of degree programs that logistically creates a diverse population that can and should culminate into a dynamic professional network for graduates. How can higher education capitalize on this melting pot to provide experiences for students and fuse this network? A place, where students collectively solve problems by applying knowledge from their degree-specific areas, will foster interdisciplinary collaboration. By requiring working-relationships between students that benefit their community, a design center will provide students with experiences across disciplines that mirror a real-world, collaborative work environment while they identify opportunities and …

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …