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Full-Text Articles in Arts and Humanities

The Changing Role Of Tutors: Forming A Community Of Practice In A Distributed Learning Environment, Geraldine E. Lefoe, J. Hedberg, C. Gunn Dec 2002

The Changing Role Of Tutors: Forming A Community Of Practice In A Distributed Learning Environment, Geraldine E. Lefoe, J. Hedberg, C. Gunn

Senior Deputy Vice-Chancellor and Deputy Vice-Chancellor (Education) - Papers

An evaluation of a distributed learning environment (DLE) of a regional NSW university provided the context to examine the changing role of tutors in new learning environments. It examines how the tutors started to form a community of practice in the first year of operation. The distance from the main campus made communication difficult for the tutors, lecturers and students and the use of information and communication technologies (ICT), at times, added to the challenge. This paper identifies ways that the tutor role changes in a DLE and how the development of a community of practice can support this change.


Quality Assurance And Online Teaching And Learning: First Steps, Robert M. Corderoy, Ray Stace, R. Pennell Dec 2002

Quality Assurance And Online Teaching And Learning: First Steps, Robert M. Corderoy, Ray Stace, R. Pennell

Senior Deputy Vice-Chancellor and Deputy Vice-Chancellor (Education) - Papers

In the late 90s the University of Wollongong (Australia) recognised the need for the establishment of flexible course delivery. The increasing globalisation of the world of tertiary education has added to the pressure for all institutions to address issues associated with the delivery of a quality education. Many systems have been developed internationally, but to be truly useful in changing the process and ensuring the students (the clients) are happy, quality assurance has to have a local component. To address the issue of QA and online teaching and learning the authors are looking at a two phase process, the first …


Dilemmas Of Defending Dissent: The Dismissal Of Ted Steele From The University Of Wollongong, Brian Martin Dec 2002

Dilemmas Of Defending Dissent: The Dismissal Of Ted Steele From The University Of Wollongong, Brian Martin

Faculty of Arts - Papers (Archive)

The summary dismissal of Ted Steele from the University of Wollongong in February 2001 was the most significant case of its type in Australian higher education in half a century. The Steele dismissal case is placed in the context of academic freedom in Australia, the development of the University of Wollongong and Steele's own background. The moves made by key players in the drama - the university administration, the National Tertiary Education Union, the Department of Biological Sciences and Steele - are assessed in the light of possible alternatives. The case shows that rhetoric about free speech and academic freedom …


Minding Your Own Business: Can A Business Excellence Framework Translate To The Education Sector? , Margie H. Jantti Jul 2002

Minding Your Own Business: Can A Business Excellence Framework Translate To The Education Sector? , Margie H. Jantti

Senior Deputy Vice-Chancellor and Deputy Vice-Chancellor (Education) - Papers

As the first education and training organisation to be recognised with an Australian Business Excellence Award in the Award’s 14 year history, the University of Wollongong Library has demonstrated how the principles of excellence can readily be translated to the education and service sector.

Many higher education institutions are planning or preparing for the audit process developed by the Australian Universities Quality Agency (AUQA). The audit process, particularly the internal self assessment will be firmly focussed on practices and processes aligned with the stated vision and mission of the institution; how plans and objectives are translated into operational activities; how …


Serve Sizes Of Grain Based Foods In Australia, P. G. Williams, B. Gibson, N. Smith Jul 2002

Serve Sizes Of Grain Based Foods In Australia, P. G. Williams, B. Gibson, N. Smith

Faculty of Health and Behavioural Sciences - Papers (Archive)

A survey was conducted of the recommended serve sizes used on the labelling of 807 grain based foods sold in Sydney stores in 2000. These values were compared with the serve sizes used in a variety of food selection guides, including the Australian Guide to Health Eating (AGHE). In most food categories there was a great deal of variation in the serve sizes recommended, sometimes up to 20 fold. The most consistent recommendations were for sliced breads, with most manufacturers recommending two slices as a serve, and ready-to-eat breakfast cereals (one cup). The median values for cereal products were mostly …


Online Role Play As A Complementary Learning Design For The First Fleet Database, Sandra Wills, A. Ip Jul 2002

Online Role Play As A Complementary Learning Design For The First Fleet Database, Sandra Wills, A. Ip

Senior Deputy Vice-Chancellor and Deputy Vice-Chancellor (Education) - Papers

Pedagogically, databases of primary source data provide students with a learning experience based on the inquiry learning model however, observations of students and teachers in the past 20 years have indicated that database searching is shallow and investigation perfunctory. Before, we could have blamed unwieldy search engines. The online version of the First Fleet Database has removed this obstacle, but students’ research skills still appear to be limited. Other pedagogical strategies have been added to that of the database strategy, for example a discussion forum to enable learners to publish and debate their opinions on history. However our statistics show …


Random Selection Of Citizens For Technological Decision Making, L. Carson, Brian Martin Apr 2002

Random Selection Of Citizens For Technological Decision Making, L. Carson, Brian Martin

Faculty of Arts - Papers (Archive)

Random selection provides a way to overcome some of the usual problems of citizen participation in technological decision making. It offers representativeness with a minimum of bias and susceptibility to vested interests. There are a number of requirements for the effectiveness of the random selection approach, such as that citizens are interested and capable of rational deliberation. A number of recent experiments with policy juries and planning cells are assessed to see how well they satisfy the requirements for the effectiveness of the approach. While random selection shows great promise as a means for involving citizens in technological decision making, …


Food Service Trends In New South Wales Hospitals, 1993-2001, R. Mibey, P. G. Williams Jan 2002

Food Service Trends In New South Wales Hospitals, 1993-2001, R. Mibey, P. G. Williams

Faculty of Health and Behavioural Sciences - Papers (Archive)

A survey of the food service departments in 93 hospitals throughout NSW Australia (covering 51% of hospital beds in the state) was conducted using a mailed questionnaire and the results compared with those from similar surveys conducted in 1986 and 1993. Over the past eight years there has been a significant increase in the proportion of hospitals using cook-chill food service production systems, from 18% in 1993 to 42% in 2001 (p<0.001). Hospitals with cook-chill systems had lower staff ratios than those with cook-fresh systems (8.3 vs 6.4 beds/full time equivalent staff; p<0.05), but there was no significant difference in the ratio of meals served per FTE. There was no difference between public and private hospitals in terms of ratios of beds or meals to food service staff. Managers using cook-chill systems reported significantly lower levels of satisfaction with the food service system compared to those using cook-fresh. Two aspects of the services have not changed since the last survey: approximately a quarter of food service departments are still managed by staff without formal qualifications and meal times remain the same, with more than 90% of hospitals serving the evening meal before 5.30pm and a median of 14.25 hours gap between the evening meal and breakfast.


Syllable Frequency Effects On Phonological Short-Term Memory Tasks, L. M. Nimmo, Steven Roodenrys Jan 2002

Syllable Frequency Effects On Phonological Short-Term Memory Tasks, L. M. Nimmo, Steven Roodenrys

Faculty of Health and Behavioural Sciences - Papers (Archive)

Recent evidence suggests that phonological short-term memory (STM) tasks are influenced by both lexical and sublexical factors inherent in the selection and construction of the stimuli to be recalled. This study examined whether long-term memory (LTM) influences STM at a sublexical level by investigating whether the frequency with which one-syllable nonwords occur in polysyllabic words influences recall accuracy on two phonological STM tasks, nonword repetition and serial recall. The results showed that recall accuracy increases when the stimuli to be recalled consist of one-syllable nonwords that occur often in polysyllabic English words. This result is consistent with the notion that …


What Australians Eat For Breakfast: An Analysis Of Data From The 1995 National Nutrition Survey, P. G. Williams Jan 2002

What Australians Eat For Breakfast: An Analysis Of Data From The 1995 National Nutrition Survey, P. G. Williams

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective To analyse data on the patterns of food consumption at breakfast reported in the 1995 National Nutrition Survey.

Design The Australian Bureau of Statistics was commissioned to undertake additional analysis of data on food intake collected using 24-hour recall interviews, a food frequency questionnaire and a food habits questionnaire.

Subjects Nationally representative sample of 13 858 Australians, from age 2 years, surveyed in the 1995 National Nutrition Survey.

Main outcome measures Percentage of people eating breakfast regularly, mean amount of food groups consumed at breakfast, the percentage of respondents consuming each food item, and the mean serve sizes.

Statistical …


Changing Staff Attitudes And Empathy For Working With People With Psychosis, H. J. Mcleod, F. P. Deane, B. Hogbin Jan 2002

Changing Staff Attitudes And Empathy For Working With People With Psychosis, H. J. Mcleod, F. P. Deane, B. Hogbin

Faculty of Health and Behavioural Sciences - Papers (Archive)

Seventy-seven mental health professionals completed a 3-day cognitive behavioural training course for managing hallucinations and delusions in schizophrenia. A questionnaire measuring attitudes and empathy towards working with people who have these symptoms was administered before and after the course. Significant increases in feelings of adequacy, legitimacy, employment related self-esteem, and expectations of work satisfaction were observed after the course and participants displayed high levels of motivation for working with this clinical population at both time points. In addition, the participants showed significant increases in perceived empathy for the experience of hallucinations and delusions. This was a predicted outcome as the …


Adolescent Barriers To Seeking Professional Psychololgical Help For Personal-Emotional And Suicidal Problems, Coralie J. Wilson, Debra Rickwood, Joseph V. Ciarrochi, Frank P. Deane Jan 2002

Adolescent Barriers To Seeking Professional Psychololgical Help For Personal-Emotional And Suicidal Problems, Coralie J. Wilson, Debra Rickwood, Joseph V. Ciarrochi, Frank P. Deane

Faculty of Health and Behavioural Sciences - Papers (Archive)

A number of cognitive and affective barriers reduce the likelihood that young people will seek professional psychological help for either personal-emotional or suicidal problems. This paeer describes a study that has examined tbe relationship between helpseeking barriers and intentions in a highschool sample. Six hundred and eight high school students completed a questionnaire measunring help-seeking intetions and barriers to professional mental health source. Barriers related to Iower intentions to seek professional psychological help for suicidal and non-suicidal problems. Findings are discussed in terms of barrier reduction. Strategies for prevention and early intervention are suggested.


The Nature Of Human Adaptation To Cold, Alun Rees, Clare Eglin, Nigel Taylor, Mark Hetherington, Igor Mekjavic, Michael Tipton Jan 2002

The Nature Of Human Adaptation To Cold, Alun Rees, Clare Eglin, Nigel Taylor, Mark Hetherington, Igor Mekjavic, Michael Tipton

Faculty of Health and Behavioural Sciences - Papers (Archive)

Human adaptation to repeated short term exposure to cold appears to be characterised by a decreased shivering threshold and unchanged sweating threshold, producing a widening of the inter-threshold zone (1). As a consequence, deep body temperature may fall more rapidly in cold habituated individuals on exposure to cold. This 'hypothermic adaptation' (2) may contribute to a range of problems, from hypothermia in the elderly to insidious hypothermia in occupational groups such as divers.

Although a reduction in the metabolic response to cold is probably the most widely and frequently reported alteration with cold habituation in humans (3), the nature of …


Comparative Analysis Of The Its Rdna Sequence And Nutrient Compositions Of An Un-Named Ganoderma Species In Australia, Li-Xia Liu, Peter Howe, Chen-Wei Su, Fei Sun, Ren Zhang Jan 2002

Comparative Analysis Of The Its Rdna Sequence And Nutrient Compositions Of An Un-Named Ganoderma Species In Australia, Li-Xia Liu, Peter Howe, Chen-Wei Su, Fei Sun, Ren Zhang

Faculty of Health and Behavioural Sciences - Papers (Archive)

An Australian species of Ganoderma genus (temporally named Ganoderma nt) mistaken for Garoderma lucidum, a well-known herbal medicine, was examined with internal transcribed spacer ribosomal DNA (ITS rDNA) sequence as an aid to the taxonomy. Variation between G. nt and G. lucidum in the ITS rDNA sequence was 2% - 4 %. Also nutrient value in this species was analyzed compared with G. lucidum. G. nt had similar contents to G. lucidum in polysaccharides and monosaccharides on dry mass base in fruit body. However, G. nt fruit body had higher soluble protein (14 mg/g dry mass) and fatty acids (5.6 …


Increased Post-Immersion Afterdrop Following B-Adrenergic Blockade, Annerieke Zeyl, Cassandra Haley, Pornkamon Thoicharoen, Laura Welschen, Nicole Sinnema, Nigel A. S Taylor, Arthur Jenkins Jan 2002

Increased Post-Immersion Afterdrop Following B-Adrenergic Blockade, Annerieke Zeyl, Cassandra Haley, Pornkamon Thoicharoen, Laura Welschen, Nicole Sinnema, Nigel A. S Taylor, Arthur Jenkins

Faculty of Health and Behavioural Sciences - Papers (Archive)

It is well established that, during the initial rewarming from mild hypothermia, core temperature continues to decrease before returning towards its pre-immersion state (I). This phenomenon is known as the afterdrop, and has been ascribed to circulatory changes at the periphery, as well as to continued core-to-periphery thermal conduction, both of which may account for continued central-body heat loss after removal from the cold (2,3,4). In a recent series of experiments, in which we studied interactions between cold-water immersion, B-adrenergic blockade, plasma leptin concentration, rewarming and skin blood flow control, we also investigated the afterdrop. Our observations have revealed that …


Is Experience With One Illicit Drug Associated With Perceptions Of The Believability Of Anti-Drug Messages?, Sandra C. Jones, John R. Rossiter Jan 2002

Is Experience With One Illicit Drug Associated With Perceptions Of The Believability Of Anti-Drug Messages?, Sandra C. Jones, John R. Rossiter

Faculty of Health and Behavioural Sciences - Papers (Archive)

Cannabis (marijuana) use is on the increase in many countries, particularly among teenagers. Information dissemination is likely to become the main vehicle for minimising the harms associated with cannabis use. Thus there is a clear need to develop informative and convincing communication strategies to target young (potential and incipient) cannabis users. Cognitive dissonance theory, as well as research with warning labels on other products, suggests that young people who currently use cannabis will find the information about cannabis and the infonnation about other drugs (with which they have no experience) less believable than will non-users. This study finds support for …


Breast Cancer Detection Messages In Australian Print Media Advertising - Are They Promoting Correct Information?, Sandra C. Jones, John R. Rossiter Jan 2002

Breast Cancer Detection Messages In Australian Print Media Advertising - Are They Promoting Correct Information?, Sandra C. Jones, John R. Rossiter

Faculty of Health and Behavioural Sciences - Papers (Archive)

With breast cancer now the leading cause of cancer deaths among women in the western world, correct information about detection and treatment is vitally important. The media are often accused of conveying inaccurate information in their editorial coverage of health issues, but few studies have examined the accuracy of information in media advertising. In this study of breast cancer detection ads in Australian magazines and newspapers, many instances of misleading information were found. As the print media have a major influence on women's health beliefs, these findings have serious implications for health communication policy regarding socially responsible advertising.


Is The Technology Acceptance Model A Valid Model Of User Satisfaction Of Information Technology In Environments Where Usage Is Mandatory?, Dave Mather, Peter Caputi, Rohan Jayasuriya Jan 2002

Is The Technology Acceptance Model A Valid Model Of User Satisfaction Of Information Technology In Environments Where Usage Is Mandatory?, Dave Mather, Peter Caputi, Rohan Jayasuriya

Faculty of Health and Behavioural Sciences - Papers (Archive)

The validity of the two models based on the extended Technology Acceptance Model (Venkatesh and Davies, 2000) in predicting user satisfaction of an incident reporting system in a mandated setting was tested using 84 employees from a large manufacturing company. The models differed in how the construct, subjective norm was represented. Although the results indicated that both models fitted the data, the anticipated relationship between subjective norms and user satisfaction was not supported. Furthermore, some of the antecedent factors did not predict perceived usefulness as anticipated.


Help-Seeking Patterns For Suicidal And Non-Suicidal Problems In Two High School Samples, Coralie J. Wilson, Joseph V. Ciarrochi, Debra Rickwood, Frank P. Deane Jan 2002

Help-Seeking Patterns For Suicidal And Non-Suicidal Problems In Two High School Samples, Coralie J. Wilson, Joseph V. Ciarrochi, Debra Rickwood, Frank P. Deane

Faculty of Health and Behavioural Sciences - Papers (Archive)

Few distressed young people seek professional psychological help for either personal-emotional problems or suicidal ideation. This paper describes two studies that have examined help-seeking patterns in two contrasting high school populations. Two hundred and sixty four Il1awarra public high school students and 307 Queensland private high school students completed a questionnaire measuring intentions to seek help from a variety of fonnal and informal sources, in addition to no-one for personal-emotional and suicidal problems. Students in both samples indicated they would seek help from different sources of help for different problem types, but friends were rated as the most likely source …


Relative Bias In Diet History Measurements: A Quality Control Technique For Dietary Intervention Trials, Gina S. Martin, Linda C. Tapsell, Marijka Batterham, Kenneth G. Russell Jan 2002

Relative Bias In Diet History Measurements: A Quality Control Technique For Dietary Intervention Trials, Gina S. Martin, Linda C. Tapsell, Marijka Batterham, Kenneth G. Russell

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Investigation of relative bias in diet history measurement during dietary intervention trials.

Design: Retrospective analysis of human dietary data from two randomised controlled trials examining modified fat diets in the prevention and treatment of type II diabetes mellitus.

Setting: Wollongong, Australia.

Subjects: Thirty-five overweight, otherwise healthy subjects in trial 1 and 56 subjects with diabetes in trial 2.

Interventions: Diet history interviews and three-day weighed food records administered at one-month intervals in trial 1 and three-month intervals in trial 2.

Results: In a cross-sectional bias analysis, graphs of the association between bias and mean dietary intake showed that bias …


Consistent Stereoscopic Information Increases The Perceived Speed Of Vection In Depth, Stephen A. Palmisano Jan 2002

Consistent Stereoscopic Information Increases The Perceived Speed Of Vection In Depth, Stephen A. Palmisano

Faculty of Health and Behavioural Sciences - Papers (Archive)

Previous research found that adding stereoscopic information to radially expanding optic flow decreased vection onsets and increased vection durations (Palmisano S, 1996 Perception & Psychophysics 58 1168-1176). In the current experiments, stereoscopic cues were also found to increase perceptions of egospeed and self-displacement during vection in depth - but only when these cues were consistent with monocularly-available information about self-motion. Stereoscopic information did not appear to be improving vection by increasing the perceived maximum extent of displays or by making displays appear more three-dimensional. Rather, it appeared that consistent patterns of stereoscopic optic flow provided extra, purely binocular information about …


Kay Lawrence : Land, Self, Loss, Diana Wood Conroy Jan 2002

Kay Lawrence : Land, Self, Loss, Diana Wood Conroy

Faculty of Creative Arts - Papers (Archive)

A Gorgon in the mid-threads of a shawl, fringed with serpents is the description of a baby's shawl, the key motif of the story of the mythical Greek Kreusa. Raped by Apollo, the young princess hid their baby Ion in a cave at birth, wrapped in a covering woven with a Gorgon head she had made herself. His later recognition as a grown man, her son, by a distraught Kreusa depended on the identification of these figured cloths that she had woven as a girl. On this distinctive evidence which gave Ion his genealogical birthright hung the future of the …


Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Sharon Beder Jan 2002

Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Sharon Beder

Faculty of Arts - Papers (Archive)

Environmentalists have traditionally drawn attention to environmental problems by highlighting corporate misdeeds and thereby damaged the good reputation of those companies. However, nowadays those very corporations are drawing on environmentalists to help repair their reputations. Nike and BP are two examples of companies that have adopted some environmental reforms as part of their reputation management strategies and received the praise of environmental groups for doing so. Yet both continue with the practices that earned them poor reputations in the first place. Clearly the role of environmentalists in working with such companies is misguided and ineffective in terms of long-term environmental …


Remembrance Of Things That Last, Anthony Ashbolt Jan 2002

Remembrance Of Things That Last, Anthony Ashbolt

Faculty of Arts - Papers (Archive)

For some years now, the 1960s have been contested terrain. Many commentators have rushed to specious judgements about the radical politics of the era, while others have struggled valiantly to keep memories alive. Much of the politics of the contemporary epoch is being played out through the lens of the Sixties. This seems like a grand and foolish claim but it needs to be understood that the so-called neo-liberal and/or neoconservative agenda (and I will include hawkish foreign policy in this) is substantially directed at burying the Sixties. The gains of the various social movements, in particular the anti-war and …


Book Review Of: Sound Technology And The American Cinema, Brian M. Yecies Jan 2002

Book Review Of: Sound Technology And The American Cinema, Brian M. Yecies

Faculty of Arts - Papers (Archive)

Sound technology and the American cinema makes an exciting contribution to the fields of film history, film theory, and cultural studies. It offers an in-depth, multi-sourced study of the development of representational technologies, including photography, phonography, and the cinema; each had a convergent role in the permanent adoption of sound into the Hollywood film industry. James Lastra intrigues the reader by constructing a technological genealogy, which connects the ideas and sensibilities of an American culture on the brink of modernity. In doing so, he brings to life a material history of this century's "most influential audiovisual form-the classical Hollywood sound …


Can Motivational Signs Prompt Increases In Incidental Physical Activity In An Australian Health-Care Facility?, A L. Marshall, A E. Bauman, C Patch, J Wilson, J Chen Jan 2002

Can Motivational Signs Prompt Increases In Incidental Physical Activity In An Australian Health-Care Facility?, A L. Marshall, A E. Bauman, C Patch, J Wilson, J Chen

Faculty of Health and Behavioural Sciences - Papers (Archive)

This study aimed to evaluate whether a stairpromoting signed intervention could increase the use of the stairs over the elevator in a health-care facility. A time-series design was conducted over 12 weeks. Data were collected before, during and after displaying a signed intervention during weeks 4–5 and 8–9. Evaluation included anonymous counts recorded by an objective unobtrusive motion-sensing device of people entering the elevator or the stairs. Self-report data on stair use by hospital staff were also collected. Stair use significantly increased after the first intervention phase (P 0.02), but after the intervention was removed stair use decreased back towards …


P300 Amplitude Is Determined By Target-To-Target Interval, C. J. Gonsalvez, J. Polich Jan 2002

P300 Amplitude Is Determined By Target-To-Target Interval, C. J. Gonsalvez, J. Polich

Faculty of Health and Behavioural Sciences - Papers (Archive)

P300 event-related brain potential (ERP) measures are affected by target stimulus probability, the number of nontargets preceding the target in the stimulus sequence structure, and interstimulus interval (ISI). Each of these factors contributes to the target-to-target interval (TTI), which also has been found to affect P300. The present study employed a variant of the oddball paradigm and manipulated the number of preceding nontarget stimuli (0, 1, 2, 3) and ISI (1, 2, 4 s) in order to systematically assess TTI effects on P300 values from auditory and visual stimuli. Number of preceding nontargets generally produced stronger effects than ISI in …


The Effect Of Fire Simulation On Clothing And Tissue Temperatures, Alison L. Fogarty, Karen A. Armstrong, Brian F. Woods, Nigel A. S Taylor Jan 2002

The Effect Of Fire Simulation On Clothing And Tissue Temperatures, Alison L. Fogarty, Karen A. Armstrong, Brian F. Woods, Nigel A. S Taylor

Faculty of Health and Behavioural Sciences - Papers (Archive)

A series of field trials was undertaken to evaluate the thermal properties of five different personal protective ensembles, under more realistic experimental conditions. This project was designed to address the following applied questions, which could assist in the selection of suitable ensembles for the New South Wales Fire Brigades: (a) Are there between-ensemble differences in the storage of metabolically-produced heat? (b) Are there between-ensemble differences in physiological strain during real-task simulations? (c) Are there between-ensemble differences in the penetration of external heat? These field trials included two simulated fire exposures (Hot Fire Cell and Flashover Simulator), during which, from a …


The Effect Of Individual Psychological Characteristics In The Use Of Computerised Information Systems, Farideh Yaghmaie, Peter Caputi, Rohan Jayasuriya Jan 2002

The Effect Of Individual Psychological Characteristics In The Use Of Computerised Information Systems, Farideh Yaghmaie, Peter Caputi, Rohan Jayasuriya

Faculty of Health and Behavioural Sciences - Papers (Archive)

Investments in computerised information systems in the health industry in evident in most parts of the world. In hospitals and other Healthcare settings, increasingly, hands-on computer use is becoming an important behaviour for effective job perfonnance for health professionals. As the pre-employment (professional) training is provided at a number of different settings the exposure health workers have to computing will vary. Providing training and support to such end-users becomes a complex problem. In addition, based on their prior exposure to computer technology in their work place individuals will have different experiences that make implementation of such systems more complex. Individual …


Marlboro''S Marketing In Western Europe: Is It Ethical?, Sandra C. Jones Jan 2002

Marlboro''S Marketing In Western Europe: Is It Ethical?, Sandra C. Jones

Faculty of Health and Behavioural Sciences - Papers (Archive)

There has been considerable publicity in the United States and Australia opposing the cigarette marketing efforts of British and U.S. tobacco companies in Eastern Europe. However, little attention has been paid to the marketing campaigns ofthe same companies in Western Europe, perhaps on the assumption that Western Europeans are too sophisticated to fall for the marketing tricks that have worked elsewhere over the last several decades. However, smoking rates are on the increase in many Western European countries, where tobacco advertising is largely unregulated. This paper analyzes magazine advertising for the Marlboro brand targeted at young adults in The Netherlands …