Arts and Humanities Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

A Schema-Theoretic Approach To Hierarchy In Eighteenth-Century Tonality, Simon K. S. Prosser

Dissertations, Theses, and Capstone Projects

Prevalent modern-day theories of tonal hierarchy for eighteenth-century music, especially those influenced by the ideas of Heinrich Schenker, have been called into question by schema theorists such as Robert Gjerdingen and Vasili Byros, who argue from both cognitive and historical evidence that eighteenth-century tonal cognition was sequential or “windowed” rather than hierarchical. This dissertation seeks to recuperate the concept of tonal hierarchy in eighteenth-century music, drawing on research that reconstructs the implicit tonal theories of the partimento and thoroughbass traditions, as well as concepts of hierarchy from schema theory itself, to formulate a historically and cognitively grounded theory of tonal …

What Can We Learn From Rapper And Provocateur, Azealia Banks?, Robert A.R. Dozier

Capstones

Rapper Azealia Banks' name is synonymous with controversy, known for her feuds with celebrities and internet personalities. And her reputation has certainly impacted her career. But the trajectory of Banks' life in the public eye speaks to a larger issue of the treatment of "difficult" women in the music industry. http://robardzr.net/capstone/

Oops!... I Infringed Again: An Analysis Of U.S. Copyright And Its Intended Beneficiaries, Gabriele A. Forbes-Bennett

Student Theses and Dissertations

This paper seeks to establish the reasons why federal copyright protection was created, discuss the shifts in reasoning behind major amendments, and explore its effects on copyright holders and the public, with a slight focus on the music industry. Federal copyright has existed in the United States since the late 1700s, with the creation of the Copyright Act in 1790. Adopted from the first copyright law ever created, the English Statute of Anne (1710), the Copyright Act was meant to protect citizens from piracy in a world where the risk of such a thing was rapidly increasing. The stated objective …

Religion On The Dance Floor: Afro-Dominican Music And Ritual From Altars To Clubs, Angelina M. Tallaj

Publications and Research

In this essay, I examine the current New York scene and the emerging discourses surrounding the recent visibility of Dominican Voodoo (Vudú) and its music. When Dominicans migrated, they brought with them these marginalized genres of music including the music of Vudú, and, since the 2000s, this music (palo) has moved from the religious arena to the popular music world, in turn changing the nature of the religious rituals. In New York City, Vudú ceremonies can now publicly feature drumming and possession and are practiced in commercial venues rather than in private homes and altar spaces. While this move of …

Spectacular Politics And Everyday Performance: Tracing Music From Ceauşescu’S Romania To Multicultural America, Benjamin Dumbauld

Dissertations, Theses, and Capstone Projects

Drawing from fieldwork conducted throughout the United States and Canada, this dissertation examines the continued performance of socialist-era music within the Romanian-American community. It addresses why a community largely made up of people who sought to leave the country during the authoritarian regime of Nicolae Ceauşescu continue to perform music tied to that period by tracing the historical performance and reception of multiple genres, ranging from traditional peasant music to folk rock. The dissertation begins by examining the nationalization of Romania’s music industry under the early socialist regime (1944-1965), and locates the difficulties Communist Party members confronted in delineating a …

Performing Blackness In A Mulatto Society: Negotiating Racial Identity Through Music In The Dominican Republic, Angelina Maria Tallaj-García

Dissertations, Theses, and Capstone Projects

My dissertation analyzes Dominican racial and ethnic identity through an examination of music and music cultures. Previous studies of Dominican identity have focused primarily on the racialized invention of the Dominican nation as white, or non-black, often centering on the building of Dominican identity in (sometimes violent) opposition to the Haitian nation and to Haitian racial identity. I argue that although Dominicans have not developed an explicit verbal discourse of black affirmation, blackness (albeit a contextually contingent articulation) is embedded in popular conceptions of dominicanidad ("Dominicanness") and is enacted through music. My dissertation explores ways in which popular notions of …

Engaging With Research And Resources In Music History Courses, Jennifer Oates

Publications and Research

With the ever-expanding sea of resources available to students today, it is now more important than ever to teach students how to navigate, assess, and interpret resources. Given the ease of access to information, students tend to seek out the path of least resistance, most often a Google search and/or Wikipedia. Their unfamiliarity with print resources, such as thematic catalogues, means they are missing out on significant music scholarship that is not available online or through Google. Today’s students have grown up searching the internet. The single-search approach of a web search leaves many students confused by terms like …

The Music And Multiple Identities Of Kurdish Alevis From Turkey In Germany, Ozan Aksoy

Dissertations, Theses, and Capstone Projects

This dissertation investigates the experiences of Kurdish Alevis, currently living in Germany, who trace their background to locations within the boundaries of the Republic of Turkey. I argue that music has been a particularly important mode through which Kurdish Alevis in Germany have articulated collective histories and have fashioned narratives of belonging and multiple and sometimes contradictory identities. The subjects of my research are immigrants and refugees who are ethnically Kurdish and whose religion is Alevi, an Anatolian religion whose relations to both Sunni and Shi'a Islam are historically controversial. They speak Turkish along with Kurdish, in most cases are …