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Rhetoric

University of South Florida

Rhetoric

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Organizations Ensuring Resilience: A Case Study Of Cortez, Florida, Karla Ariel Maddox Mar 2023

Organizations Ensuring Resilience: A Case Study Of Cortez, Florida, Karla Ariel Maddox

USF Tampa Graduate Theses and Dissertations

“Resilience” has often been defined by examining case studies in resilience failures. In contrast, this case study utilizes the oldest, still functional fishing village in Cortez, Florida to rhetorically analyze how organizational communicative practices have worked to ensure its resilience. Situating this conversation within Rhetoric proves valuable since so many attempts to define and utilize “resilience” seek to capitalize on its positive connotation but distort resilience definitions and practice. This dissertation explores three research questions: 1. “What systems and/or structures made our continued existence possible and what ideologies or goals drove their creation?” 2. “What ideologies, perceptions, and/or goals inspired …


Mental Illness Diagnosis And The Construction Of Stigma, Katie Lynn Walkup Mar 2021

Mental Illness Diagnosis And The Construction Of Stigma, Katie Lynn Walkup

USF Tampa Graduate Theses and Dissertations

This dissertation explores how mental health legislation and related policy documents contribute to identification, diagnosis, and stigmatization. Using a mixed methods approach including content and stylometric text analysis with R as a heuristic for close and critical reading, I demonstrate how these documents normalize mental health concerns as a public threat. To do this work, I analyze how the Florida Mental Health Act (Chapter 394) and the Florida Marjory Stoneman Douglas High School Public Safety Act (SB 7026) circulate and sustain dominant narratives about mental illness. I trace where these narratives are distributed into Florida school districts’ mandatory mental health …


9/11 Then And Now: How The Performance Of Memorial Rhetoric By Presidents Changes To Construct Heroes, Kristen M. Grafton Mar 2020

9/11 Then And Now: How The Performance Of Memorial Rhetoric By Presidents Changes To Construct Heroes, Kristen M. Grafton

USF Tampa Graduate Theses and Dissertations

This study is concerned with American presidential rhetoric at the cross-section of hero rhetoric and memorial address. It analyzes presidential memorialization of the terrorist attacks on September 11, 2001. 9/11 is arguably the most significant tragedy in recent American history. The purpose of this study is to identify the type of hero each president since 9/11 has attempted to construct of himself for the public and discuss the rationale behind that hero construction. To complete this objective, I analyze the second 9/11 memorial speech from the presidencies of Bush, Obama, and Trump for hero construction. A close reading examining the …


Instrumentalization Theory: An Analytical Heuristic For A Heightened Social Awareness Of Machine Learning Algorithms In Social Media, Andrew R. Miller Mar 2020

Instrumentalization Theory: An Analytical Heuristic For A Heightened Social Awareness Of Machine Learning Algorithms In Social Media, Andrew R. Miller

USF Tampa Graduate Theses and Dissertations

New innovations in information management and communication technologies have produced technological assemblages which have radically altered the way people socialize and interact with the world. The most significant and ubiquitous of these technologies is what is colloquially referred to as ‘machine learning.’ Like most, if not all, technologies, machine learning models are neither wholly good nor bad. Their functional ethics are largely determined by the context in which they are employed. However, their ubiquity demands that we develop a heightened social consciousness of the way machine learning simultaneous constrains, manipulates and democratizes social processes. In order to develop better social …


"The Fiery Furnaces Of Hell": Rhetorical Dynamism In Youngstown, Oh, Joshua M. Rea Mar 2020

"The Fiery Furnaces Of Hell": Rhetorical Dynamism In Youngstown, Oh, Joshua M. Rea

USF Tampa Graduate Theses and Dissertations

This dissertation seeks to define the theory of rhetorical dynamism and illustrate how this theory can be applied to studies of rhetoric and place. The study builds on current rhetorical scholarship and adds to it with the four characteristics of rhetorical dynamism: that places are rhetorically invented, that they hold rhetorical tensions, that they are fluid and constantly evolving, and that they are active participants in a reciprocal rhetorical process. Rhetorical dynamism is illustrated in two places, Westlake Terrace and Idora Park, each in Youngstown, OH. By building a rhetorical history of each site, the study shows how each place …


Taking An “Ecological Turn” In The Evaluation Of Rhetorical Interventions, Peter Cannon Nov 2019

Taking An “Ecological Turn” In The Evaluation Of Rhetorical Interventions, Peter Cannon

USF Tampa Graduate Theses and Dissertations

This dissertation seeks to develop a new method for the evaluation and assessment of therapeutic libraries in a health ecology. To do so, I employ a modified version of Lloyd Bitzer’s rhetorical situation as a methodological tool for the investigation of health ecologies by applying an ecological analysis to an alcohol and other drug (AOD) treatment center in Tampa, Florida. By modifying Bitzer’s rhetorical situation schema and expanding the concept of health ecologies, I develop several innovations useful for tracing the impact of actants and rhetorical events specific to health and medicine. A major focus of this dissertation is a …


Becoming A Woman Of Isis, Zoe D. Fine Apr 2018

Becoming A Woman Of Isis, Zoe D. Fine

USF Tampa Graduate Theses and Dissertations

In this study, I examine how terrorism is produced and consumed in communication. Using discourse analysis, I investigate how terrorism is constituted in the accounts of four women described in online news reports as having joined, or almost joined the so-called Islamic State (IS): “Alex,” constructed as having been lonely and flirted with IS; “Khadija,” presented as a schoolteacher turned member of IS’s all-women’s brigade; Laura, described as a woman whose partner abandoned her, who met a man online, and who brought her son with her to join IS; and Tareena, referred to as a health worker who brought her …


Tensions Between Democracy And Expertise In The Florida Keys, Elizabeth A. Loyer Jun 2017

Tensions Between Democracy And Expertise In The Florida Keys, Elizabeth A. Loyer

USF Tampa Graduate Theses and Dissertations

The proposed release of genetically modified mosquitoes (GMM) in the Florida Keys to combat the spread of diseases such as Zika prompted heated local debate, turning a seemingly routine mosquito control policy into a public scientific controversy. Arguments about the GMM derive from inventional commonplaces where the historical conflict between democratic systems of civic deliberation and the epistemic authority of expertise is instantiated. This project analyzes the topoi that Keys participants gather around to generate their argumentative positions as published in public, local print and digital news articles, blog posts, and letters to the editor between 2011 and 2016. Investigating …


Acts Of Rebellion: The Rhetoric Of Rogue Cinema, Adam Breckenridge May 2014

Acts Of Rebellion: The Rhetoric Of Rogue Cinema, Adam Breckenridge

USF Tampa Graduate Theses and Dissertations

The purpose of this project was to articulate a definition and understanding of the emerging genre of rogue cinema through the lens of rhetorical theory. To this end, I lay out a theoretical groundwork based principally on the works of Kenneth Burke and Slavoj Zizek to build a definition and to analyze the works of four filmmakers whose work could be considered rogue: Alejandro Jodorowsky, Dusan Makavejev, Lars von Trier and Werner Herzog.

The first chapter is dedicated to articulating the theorists I use and showing how they can be used to examine rogue films. The second chapter is dedicated …


Toward A Working Theory Of Neurorhetorics, Jeffrey L. Honnold Jun 2012

Toward A Working Theory Of Neurorhetorics, Jeffrey L. Honnold

USF Tampa Graduate Theses and Dissertations

This piece makes the claim that rhetoric is first philosophy--before philosophy, epistemology, ontology, or any other field--or that rhetoric is, at the least, on equal footing as these fields because:

empathy--and thusly the impulse for communication--is physiologically hardwired into humans; special distinctions between human and animal are largely artificial constructions, as is evidenced by neurosciences; "hard" science, in the form of neurosciences, is providing entrance points & opportunities for rhetoric to raise its status within the academy; and said neurosciences, in addition to empathy studies, have shown strong evidence supporting linguistic and evolutionary links between humans and other species, thereby …