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The Brigham Young University Football Program And The Analytics Revolution, Nelson Chung

BYU Studies Quarterly

The Brigham Young University football program is the most visible component of the LDS Church’s flagship school. In 2010, it contracted to ESPN the broadcast of a majority of its games for a reported $800,000 to $1.2 million per home game through 2018. During the 2015 season, its eight games on the ESPN–ABC family of networks reached 14.8 million televisions, an average of 1.9 million each game. In terms of missionary value, the program rivals the Mormon Tabernacle Choir. Along with publicity, the Choir has also invited a fair amount of scholarly attention, most notably a study of how its …